Brands react as delivery partners reimagine themselves as ‘Power Rangers’

A group of delivery riders from Swiggy, Zomato, Zepto, BlinkIt and MilkBasket have created a light-hearted viral moment by reimagining themselves as the Power Rangers while on duty.

The clip shows five riders on their scooters and bikes, dressed in their brand T-shirt, striking poses reminiscent of the iconic Power Rangers. Titled “RIDER RANGERS,” the video uses visual effects to recreate the familiar superhero-style transformation sequence, turning delivery uniforms into character identities. 

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Each rider’s T-shirt colour be it red, yellow, blue, orange coincides with the Power Rangers aesthetic.

The video quickly circulated across Instagram and generated more than 3.2 million views that even brands like Swiggy, Blinkit and Milkbasket acknowledged the moment through comments like:

Swiggy commented, “Asli power rangers.” Blinkit said, “Rangers assemble.” A wordplay on popular MCU dialogue ‘Avengers assemble,’ and Milkbasket wrote, “Saare Rangers ek sath aa gaye!”

Social media users reacted with a mix of amusement and appreciation. Comments included, “jokes apart, ap log ho power rangers always delivering no matter extreme rain or heated summers. Respect.” Another said, “Rapido is the camera man,” and “The effort they put in while doing their job is next level,” while a user said, “Wholesome content in the middle of chaos.” A user jokes, “We got delivery rangers before gta 6.”

Many noted how the video humanises gig workers who are usually seen only in passing.

The video highlights how delivery professionals, often working long hours under pressure, occasionally find creative ways to bring humour and personality into their routine. It also reflects the growing trend of gig workers using social media to share slices of their daily lives, turning routine tasks into shareable, relatable content.