Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM


Brand David and Ogilvy’s IPL campaign for Swiggy consists of 18 slice-of-life stories

exchange4media Staff Apr 6, 2022 12:06 PM


The campaign brings both food delivery and Instamart services under a single thematic campaign for the first time

exchange4media Staff Apr 2, 2022 8:23 AM


While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad

Kakoli Thakur Feb 15, 2022 9:20 AM

Valentin's Day?blur=25

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

Umesh Krishna?blur=25

Krishna moves on after a 4-year stint with the food delivery platform

exchange4media Staff Jan 24, 2022 12:26 PM


Currently, Tata Safari, Dream11, Unacademy, Cred, and Upstox are BCCI's official partners for IPL

Javed Farooqui Jan 5, 2022 9:24 AM


From creating different outlooks on Santa Claus to showering the customers with interesting deals and offers, here’s how various brands are spreading the Christmas cheer

exchange4media Staff Dec 25, 2021 7:53 AM

swiggy campaign?blur=25

The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs

exchange4media Staff Dec 6, 2021 1:16 PM

ramesh suresh?blur=25

The memorable Ramesh-Suresh duo and the 'Kya aapke toothpaste main namak hain' lady make a surprise appearance in the twin TVCs by Lowe Lintas

exchange4media Staff Oct 9, 2021 8:28 AM


Brands from Domino's Australia, Swiggy, Netflix and Xbox to photo-sharing platform Instagram joined the meme bandwagon

exchange4media Staff Sep 1, 2021 4:20 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 14, 2021 8:21 AM


Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy

exchange4media Staff Aug 13, 2021 2:01 PM

Srivats TS?blur=25

Prior to Swiggy, TS was with Quikr where he led digital brand marketing

exchange4media Staff Aug 9, 2021 7:03 PM