swiggy
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
Shalinee Mishra Jun 26, 2026 9:25 AM
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years
Imran Fazal Apr 20, 2026 9:41 AM
Swiggy, Zomato, Zepto riders recreate classic Power Ranger poses, catching brands’ attention
Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions
Pooja Yadav Mar 26, 2026 9:32 AM
After years of subsidised pricing and heavy discounts aimed at building user habits, platforms seem to now be focusing on improving margins and moving toward profitability
Vaishnavi Deshpande Mar 25, 2026 2:18 PM
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling
Shalinee Mishra Mar 4, 2026 9:07 AM
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
Swiggy’s revenue from operations have grown nearly 11% QoQ to Rs 6,148 crore
e4m Staff Jan 30, 2026 8:59 AM
This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics
Pooja Yadav Jan 29, 2026 8:50 AM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
Brands turn to creators for their human, relatable voice. But with 95% now using AI to create and grow content, that line is beginning to blur. Here’s what experts say
Shalinee Mishra Jan 28, 2026 9:16 AM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
Blinkit has also already changed its marketing slogan from India's 10-min delivery app to India's last-min delivery app
e4m Staff Jan 13, 2026 3:54 PM
The incident occurred when the delivery partner had boarded a train in Anantapur to hand over a food order to a passenger
e4m Staff Jan 12, 2026 6:40 PM
The new category aggregates 1.8 million dishes from over two lakh restaurants as Tier-2 cities drive faster growth in health-focused ordering
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Pooja Yadav Jan 6, 2026 8:48 AM
From tree-blocked hoardings and airport baggage belts to wrecked cars and mirrored floors, OOH in 2025 did carve its space and how
Chehneet Kaur Jan 3, 2026 8:47 AM
Gig workers, many organized under unions, called for strike action against food delivery and quick commerce services nationwide
Vaishnavi Deshpande Jan 1, 2026 9:15 AM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 22, 2025 5:23 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
Employees sharing real workplace moments have become key storytellers, offering lifestyle glimpses of company culture and becoming integral to the brand’s narrative
Soumya Gawri Nov 26, 2025 8:46 AM
In an interaction with e4m, actor and content creator Ankita Sehgal speaks about turning to acting, brand deals, and why credibility mattered more than volume
Shalinee Mishra Nov 25, 2025 1:18 PM
The ad and sales promotion expenses stood at Rs 1,039 crore in the July–September quarter
e4m Staff Oct 30, 2025 6:17 PM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Pooja Yadav Oct 29, 2025 9:13 AM
Swiggy’s VP-Brand Mayur Hola remembers Piyush Pandey as a genius whose ideas, warmth, and coaching shaped Indian advertising and inspired generations
e4m Staff Oct 25, 2025 6:20 PM
With the Light a Diya campaign, users can connect with their friends and family in a fun, interactive way on the app, and not just send a Diwali wish
e4m Staff Oct 19, 2025 3:55 PM
Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers
Soumya Gawri Oct 18, 2025 8:53 AM
Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue
Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM
Under the deal, Prosus will acquire shares worth ₹1,968 crore, while WestBridge Capital will purchase shares worth ₹431.5 crore
e4m Staff Sep 25, 2025 11:30 AM
Advertisers like Swiggy, Astrotalk, and Tata Neu have partnered with Dream11
e4m Staff Sep 24, 2025 8:31 AM
Jijo Thomas joins Innocean from Swiggy, where he was leading brand media charter
e4m Staff Sep 18, 2025 7:22 AM
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Anuja Jain Sep 10, 2025 9:21 AM
Neha Singhvi brings over 21 years of experience spanning advocacy, public policy, communications, corporate reputation, and social impact leadership
e4m Staff Sep 8, 2025 12:56 PM
The growth in ad rates is fuelled by rising user engagement and proven performance outcomes, say experts
Pooja Yadav Sep 4, 2025 9:05 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
Whether it's holding back a rickshaw or stopping a schoolboy’s prank, Shera is the dependable force who ensures no harm comes to the women he silently protects
