Dream11 turns free-to-play with ads, sponsorships
Advertisers like Swiggy, Astrotalk, and Tata Neu have partnered with Dream11
by
Published: Sep 24, 2025 8:31 AM | 1 min read
Follow Us
Dream11 has announced a pivot to a free-to-play product with ads and sponsorships. This new format has drawn interest from users and advertisers.
Advertisers across various categories, such as Swiggy, Astrotalk, and Tata Neu have already partnered with Dream11, seeing strong engagement from cricket fans.
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, said, “Over the years, many brands have shown strong interest in partnering with Dream11, and now, after our pivot to free-to-play fantasy sports, we have begun onboarding them selectively. Our new model ensures that every cricket fan can join the action completely for free, test their strategy, compete with millions of other sports fans, and win cash prizes and exciting brand-backed rewards. India’s passion for fantasy cricket continues to drive remarkable engagement, and product integrations like live cricket streaming within Dream11 via our portfolio platform, FanCode, mean that sports fans will always find fresh and engaging content. This journey of reimagining fantasy sports makes the experience more inclusive, competitive, and passion-driven, while giving advertisers quality reach, measurable engagement, and access to a very rich audience of millions of historically transacting users.”
Read more news about Industry Briefing, Internet Advertising, Marketing, PR & Corporate Communication, Television Media
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News