The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM

As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season  

exchange4media Staff May 17, 2022 8:01 AM

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM

The company recently announced the launch of its much-hyped super app Tata Neu

exchange4media Staff Apr 16, 2022 9:01 AM

At Amazon, Banerji was leading marketing for the mobile business vertical

exchange4media Staff Apr 9, 2022 6:42 PM

The app brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience

exchange4media Staff Apr 7, 2022 6:28 PM