A range of innovative brand-led content launched to offer cricket fans unique and differentiated experiences

exchange4media Staff May 19, 2022 5:55 PM

Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value

exchange4media Staff May 19, 2022 5:13 PM

Star Kiran marks Disney Star’s foray into the seventh local language market in the country

exchange4media Staff May 19, 2022 5:01 PM

Thadani succeeds Brijmohan Chiripal, who relinquished the position with effect from 19th May 2022

exchange4media Staff May 19, 2022 4:47 PM

Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily shared with Prasar Bharati

Atul Pande May 19, 2022 3:59 PM

The podcast will cover news and stories on a variety of subjects including politics, Bollywood, crime, women, health, history, education & sports

exchange4media Staff May 19, 2022 1:58 PM

The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM

DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head

exchange4media Staff May 19, 2022 12:07 PM

The campaign aims to celebrate the powerful roles women play across all walks of life

exchange4media Staff May 19, 2022 11:13 AM

The agency will handle Ki Mobility's traditional media and digital media requirements

exchange4media Staff May 19, 2022 9:32 AM

The company reported a 13.22% jump in consolidated net profit at Rs 84.76 crore against Rs 74.86 crore

exchange4media Staff May 19, 2022 9:04 AM

In today’s edition of ‘PR Outlook for 2022’ series, Nitin Mantri, Group CEO, Avian WE, decodes some of the new trends in the PR industry and how PR professionals can leverage podcasts for clients

Ruchika Jha May 19, 2022 8:53 AM

MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology

exchange4media Staff May 19, 2022 8:50 AM

At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

In her new role, Bararia will be driving the company’s internal and external communication strategies and stakeholder engagements

exchange4media Staff May 19, 2022 8:39 AM

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM