With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Cricket fans will be able to deeply engage with KPL matches by creating their own fantasy teams on Dream11 and competing with their friends

exchange4media Staff Aug 7, 2019 6:22 PM

To promote this tournament, Dream11 and the ECL will launch a social media campaign that will entail match highlights and content from the ECL

exchange4media Staff Jul 16, 2019 6:54 PM

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

Besides M S Dhoni, the new players include Jos Buttler, Ben Stokes, Faf du Plessis and Andre Russell 

exchange4media Staff May 30, 2019 5:18 PM

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy May 30, 2019 8:38 AM

Blink’s mandate for Dream11 includes driving high-ticket social media and influencer marketing campaigns, and data-driven media activities 

exchange4media Staff May 28, 2019 1:11 PM

The 7 new cricketers signed up are Jasprit Bumrah, Rishabh Pant, Dinesh Karthik, AB de Villiers, Rashid Khan, Ajinkya Rahane and R Ashwin

exchange4media Staff Mar 29, 2019 4:58 PM

Tilt Brand Solutions has conceived and created 6 films in 6 different languages

exchange4media Staff Mar 27, 2019 12:50 PM

Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness

Dolly Mahayan Mar 22, 2019 9:26 AM

Tilt Brand Solutions has been appointed to conceive & create communication programme for the most awaited sports event in India – the Indian Premier League (IPL)

exchange4media Staff Mar 14, 2019 3:05 PM

As part of the partnership, Dream11 users will get a 30% cashback offer from PhonePe

exchange4media Staff Feb 13, 2019 11:40 AM

Conceptualised by Leo Burnett Orchard, #KheloDimaagSe campaign is an extension of #DimaagSeDhoni campaign of Dream11 during IPL 2018

exchange4media Staff Oct 22, 2018 4:39 PM

The digital campaign moulded by FoxyMoron will be seen across the brand’s social media platforms including Facebook, Instagram and LinkedIn.

exchange4media Staff Oct 8, 2018 1:41 PM

CleverTap’s AI/ML-powered platform is helping Dream11 craft personalised, contextual and timely engagement campaigns to drive higher app monetisation and retention.

exchange4media Staff Sep 6, 2018 11:05 AM

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff Jul 10, 2018 8:56 AM

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff Jun 14, 2018 11:54 AM

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff Apr 26, 2018 8:58 AM

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM