The beneficiaries are from 24 states and three union territories in India

exchange4media Staff 10 hours ago

The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market

Javed Farooqui Jun 7, 2021 8:15 AM

Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users

Ruhail Amin May 12, 2021 8:52 AM

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

exchange4media Staff May 3, 2021 8:39 AM

PUMAxDream11 assortment includes t-shirts, flip-flops and caps

exchange4media Staff Apr 23, 2021 2:05 PM

Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

The gaming platform's latest two-pronged campaign by Tilt picks up from where it left last IPL

exchange4media Staff Apr 20, 2021 11:52 AM

Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans

Javed Farooqui Apr 20, 2021 8:25 AM

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

Dream11 is ‘Co-Presenting' sponsor, Upstox and Vimal Elaichi are ‘Co-Powered By’ sponsors

exchange4media Staff Mar 10, 2021 3:38 PM

Experts say that cheap data, deep smartphone penetration and young demographics will ensure that the Indian consumer becomes a force to reckon with in the world of gaming

Javed Farooqui Mar 10, 2021 8:23 AM

Jacob was previously Chief Regional Counsel, Direct-to-Consumer & International - India, ME & SEA, The Walt Disney Company

exchange4media Staff Feb 11, 2021 2:24 PM

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns

exchange4media Staff Jan 28, 2021 8:06 AM

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty

Javed Farooqui Dec 10, 2020 7:58 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen

exchange4media Staff Nov 7, 2020 1:48 PM

The app experienced a surge of 44.4% traffic volume of active users during the opening match

exchange4media Staff Oct 27, 2020 6:04 PM

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM