Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness

Dolly Mahayan 2 days ago

Tilt Brand Solutions has been appointed to conceive & create communication programme for the most awaited sports event in India – the Indian Premier League (IPL)

exchange4media Staff 1 week ago

As part of the partnership, Dream11 users will get a 30% cashback offer from PhonePe

exchange4media Staff 13-February-2019

Conceptualised by Leo Burnett Orchard, #KheloDimaagSe campaign is an extension of #DimaagSeDhoni campaign of Dream11 during IPL 2018

exchange4media Staff 22-October-2018

The digital campaign moulded by FoxyMoron will be seen across the brand’s social media platforms including Facebook, Instagram and LinkedIn.

exchange4media Staff 08-October-2018

CleverTap’s AI/ML-powered platform is helping Dream11 craft personalised, contextual and timely engagement campaigns to drive higher app monetisation and retention.

exchange4media Staff 06-September-2018

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff 10-July-2018

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff 14-June-2018

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff 26-April-2018

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff 19-April-2018

The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community.

exchange4media Staff 13-April-2018

"Their grasp of our category, a well-built sports practice, clubbed with their industry proficiency makes them a terrific team to work with"- Vikrant Mudaliar, CMO, Dream11

exchange4media Staff 06-April-2018

New campaign draws parallels between MS Dhoni’s strategic planning abilities with qualities that are needed by every sports fan to play on Dream1

exchange4media Staff 03-April-2018

The brand recently announced MS Dhoni as its brand ambassador

exchange4media Staff 02-April-2018

Happy mcgarrybowen has been mandated with redesigning the brand’s logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.

exchange4media Staff 15-March-2018

The fact that every Dream11 user actually aspires to employ the same kind of thinking prowess that has made MS Dhoni such a master of the game truly makes him a unique fit for the Dream11 brand.

exchange4media Staff 05-March-2018