According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty

Javed Farooqui Dec 10, 2020 7:58 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen

exchange4media Staff Nov 7, 2020 1:48 PM

The app experienced a surge of 44.4% traffic volume of active users during the opening match

exchange4media Staff Oct 27, 2020 6:04 PM

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM

The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020

exchange4media Staff Oct 21, 2020 12:35 PM

As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players

exchange4media Staff Oct 20, 2020 4:12 PM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

The number of advertisers and brands in IPL 13 has increased by 23% and 14% respectively when compared to the previous season

exchange4media Staff Sep 28, 2020 2:07 PM

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users

Dipali Banka Sep 21, 2020 8:43 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 19, 2020 9:17 AM

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

As Associate Sponsor of the team, Stylam’s logo will feature on the trousers of the team

exchange4media Staff Sep 15, 2020 5:17 PM

The platform has also onboarded 11 other key sponsors

exchange4media Staff Sep 15, 2020 1:38 PM

The streaming platform for South Asian content will air 60 matches of the tournament between September 19 and November 10

exchange4media Staff Sep 15, 2020 12:23 PM

In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue

Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM

This is Tata Motors third consecutive year of association with the BCCI

exchange4media Staff Sep 14, 2020 12:07 PM