Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM


Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM


According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year

Sonam Saini Apr 8, 2022 8:44 AM


The fantasy sports portal advertising expenses have gone up 35% in the same period

Javed Farooqui Apr 7, 2022 8:36 AM


A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy

Sonam Saini Mar 10, 2022 8:47 AM


According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five

Kanchan Srivastava Mar 8, 2022 8:45 AM

Shreya Sharma?blur=25

Prior to this, Sharma was the Director – Corporate Communications and PR at Dream11 and Dream Sports

exchange4media Staff Jan 18, 2022 3:41 PM

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Dream Sports, with an existing user base of 140 million Indian sports fans, is on a mission to build one of the world’s largest sports ecosystems

exchange4media Staff Nov 24, 2021 7:42 PM


As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13

exchange4media Staff Oct 27, 2021 8:41 AM


Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE

exchange4media Staff Oct 26, 2021 5:38 PM


The campaign conceptualized and executed by Tilt Brand Solutions and Rehab Films also stars Rishabh Pant, Hardik Pandya, Jasprit Bumrah and Shikhar Dhawan

exchange4media Staff Oct 26, 2021 2:00 PM


The Karnataka government recently made amendments to the Karnataka Police Act, 1963, prohibiting the online games of chance and skill where money is risked

exchange4media Staff Oct 11, 2021 8:28 AM

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Dream Sports will showcase the extensive opportunity that lies at the unique intersection of sports and technology

exchange4media Staff Oct 1, 2021 5:32 PM

khaby lame?blur=25

Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands

Mansi Sharma Sep 29, 2021 8:26 AM

khaby lame?blur=25

The 21-year-old TikTok star has created a short video skit with content-creator Viraj Ghelani in Lame's first-ever association with an Indian brand

exchange4media Staff Sep 28, 2021 10:44 AM


Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM


The deal with Dream Sports includes FanCode as the Official Broadcast Partner and Dream11 as the Title Sponsor and Official Fantasy Sports Partner

exchange4media Staff Sep 7, 2021 3:12 PM

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DreamCap will follow a multi-stage investment strategy ranging from $1 million to $100 million ticket sizes

exchange4media Staff Aug 12, 2021 6:58 PM

Skoda - Star Sports?blur=25

As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM