If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

Dream11 is ‘Co-Presenting' sponsor, Upstox and Vimal Elaichi are ‘Co-Powered By’ sponsors

exchange4media Staff Mar 10, 2021 3:38 PM

Experts say that cheap data, deep smartphone penetration and young demographics will ensure that the Indian consumer becomes a force to reckon with in the world of gaming

Javed Farooqui Mar 10, 2021 8:23 AM

Jacob was previously Chief Regional Counsel, Direct-to-Consumer & International - India, ME & SEA, The Walt Disney Company

exchange4media Staff Feb 11, 2021 2:24 PM

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns

exchange4media Staff Jan 28, 2021 8:06 AM

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty

Javed Farooqui Dec 10, 2020 7:58 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen

exchange4media Staff Nov 7, 2020 1:48 PM

The app experienced a surge of 44.4% traffic volume of active users during the opening match

exchange4media Staff Oct 27, 2020 6:04 PM

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM

The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020

exchange4media Staff Oct 21, 2020 12:35 PM

As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players

exchange4media Staff Oct 20, 2020 4:12 PM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

The number of advertisers and brands in IPL 13 has increased by 23% and 14% respectively when compared to the previous season

exchange4media Staff Sep 28, 2020 2:07 PM

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users

Dipali Banka Sep 21, 2020 8:43 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 19, 2020 9:17 AM

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM