Aap purush hi nahin, maha Piyush hain: Mayur Hola remembers Piyush Pandey

Our social feed is painted Piyush. The front page of newspapers carry tributes to his legacy. And the outpouring of loss and the tributes flow from a deeply personal place. This is the very definition of legacy. What any of us would give to have an iota of it.

Well, here's what it might take; our lives. But even if we devoted our lives to what we love doing and creating, it may not be enough. Because the Piyush X factor is that he is immensely likeable.

Yes 'is'. Kyunki Piyush yahin rahenge, hum mein. Everytime we see a great idea that comes from a desi insight or idiosyncrasy. That has simplicity at its core and popularity that makes it travel across WhatsApp groups, there will be Piyush smiling genially at it.

Here's also why his legacy will be unparalleled.

Tata Sky - Isko laga dala toh life jhingalala

Vodafone - Zoo Zoos

Google - Reunion

Cadbury Silk - Kiss me

Google - Reunion

Tata Safari - Reclaim your life

Royal Stag - It’s your life, make it large

Ministry of Tourism - Incredible !ndia

Imperial Blue - Men will be men

Menthos - Dimaag ki batti jala de

Sprite - Clear Hai

Pan Vilas - Shauq badi cheez hai

MP Tourism - Hindustan ka dil dekho

Bingo - No confusion great combination

While there are brands that Piyush wrote for and created himself, there are scores of brands created by the teams and people he championed. I've lost count of the number of times I have heard, 'kuchh Ogilvy type karo'. The translation is simple. Do what Piyush would do. The best work today is as wildly populist as it is effective, because that's what coach Piyush taught us all.

There's nothing I can write that hasn't been said about Piyush. So, here's what Piyush made me feel. There are people you look at and think that they are god-level talented. Sachin. Messi. Daunting and untouchable, such is their genius. Par Piyush ka kaam dekh kar lagta hai ki hum bhi yeh kar sakte hain, if we write as we feel. Kyunki 'heera kya jane tumhari umar', cannot come from any other place than the heart.