Libas and Zepto's billboard chemistry is entertaining Mumbai

These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention

by e4m Staff
Published: Jun 19, 2025 6:05 PM | 1 min read

The streets of Mumbai are heating up, and it is not because of the weather. It’s the cheeky billboards in the city turning heads, garnering attention, and sparking conversations. Libas and Zepto have unleashed a playful OOH (Out-Of-Home) campaign that’s got everyone doing double-takes. Blending fashion-forward wit with lightning-fast delivery, the OOH campaign reflects the spirit of spontaneity that defines the brands.

Strategically placed in high-footfall locations like Prabhadevi, these billboards are doing more than just advertising; they’re entertaining passersby. The campaign perfectly captures the mood of today’s digital generation: quick, bold, meme-worthy.

Nisha Khatri, Head of Marketing at Libas, said, “We wanted to have a little fun with our audience while highlighting how seamless shopping from Libas has become. Zepto’s strong logistics capabilities will help us bring our customers closer, as we strengthen our omnichannel presence. With this association, we are empowering modern Indian women with instant access to our products. And what better way to tell that story than by entertaining the entertainment capital with some good-humoured banter on billboards?

The banter-packed campaign isn’t just fun. It is part of a larger push by Libas to expand its omnichannel presence and engage with a younger, digital-savvy audience. After all, fashion doesn’t wait, and now, neither do Libas shoppers.

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