The initiative is part of BBC News’ ‘Make More of Your World’ campaign, re-launched in December 2020

exchange4media Staff Mar 10, 2021 7:20 PM


The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

exchange4media Staff Nov 23, 2020 5:59 PM


The messages are displayed on their properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon

exchange4media Staff Jun 9, 2020 10:46 AM

Billboard Speaks Campaign?blur=25

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Hotstar billboard?blur=25

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

Johnnie Walker #TheTravellingBillboard?blur=25

This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India

exchange4media Staff Oct 31, 2019 3:11 PM

Tata Salt Gandhi Jayanti?blur=25

Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’

exchange4media Staff Oct 3, 2019 11:38 AM

Transit Advertising?blur=25

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM


The billboard, which the agency claims is India’s largest outdoor media installation, has been put up along the national highway connecting Mumbai and Pune.

exchange4media Staff Jul 18, 2018 3:30 PM


All vinyl flex material billboards used by Mathrubhumi for advertising will be removed and replaced by biodegradable government approved materials across Kerala

exchange4media Staff Jun 13, 2018 8:52 AM


The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

exchange4media Staff Mar 29, 2017 7:59 AM

Billboard of the week: Omkar Realtors?blur=25

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

Priyanka Nair Jan 17, 2013 7:35 PM