billboard
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
She was the Senior Vice President and Business Head for UMG For Brands, India and South Asia
e4m Staff Apr 14, 2026 2:08 PM
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Chehneet Kaur Mar 31, 2026 12:43 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment
Ganapathy Viswanathan Mar 17, 2026 4:05 PM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
Series of witty, billboard banter featuring Amazon, EaseMyTrip, Taco Bell, Snapdragon, Reliance General Insurance, Chingles, CoinSwitch, and more make their way across social feeds
The new rules allow for blacklisting advertisers who violate guidelines and state that billboards will no longer be permitted on footpaths or rooftops
The OOH executions were complemented by collaborations with fashion creators
e4m Staff Oct 6, 2025 12:30 PM
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Chehneet Kaur Aug 4, 2025 12:41 PM
Brands are making a splash with their hyper-contextual and weatherproof creativity, turning the monsoon season into a unique OOH advertising opportunity
Anuja Jain Jul 26, 2025 8:48 AM
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
Shalinee Mishra Jul 5, 2025 9:04 AM
These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention
e4m Staff Jun 19, 2025 6:05 PM
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite regulatory and infrastructure hurdles
Chehneet Kaur May 7, 2025 8:39 AM
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Chehneet Kaur Apr 21, 2025 9:11 AM
Other key billboard locations in this £80 million TfL and Wildstone deal include arterial routes, such as Leytonstone underpass and A40 underpass in Ealing
e4m Staff Feb 17, 2025 4:21 PM
The show's protagonist Avani Trivedi connected with the daily commuters in an initiative to bridge reel and real life
e4m Staff Dec 27, 2024 1:19 PM
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
e4m Staff Dec 17, 2024 2:35 PM
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Chehneet Kaur Nov 25, 2024 9:08 AM
Brands are increasingly propping up Influencers, especially nano creators, who seem to have an edge in terms of expense, engagement and reach
Shalinee Mishra Nov 14, 2024 9:10 AM
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
Kanchan Srivastava Jul 17, 2024 8:51 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
e4m Staff Jun 14, 2024 5:33 PM
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
The immersive experience was to captivate audiences, showcasing the features, design and capabilities of the new Hyundai CRETA
NATIVE CONTENT Apr 19, 2024 4:25 PM
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
e4m Staff Mar 26, 2024 8:36 AM
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
e4m Staff Nov 14, 2023 7:38 PM
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
e4m Staff Nov 6, 2023 10:30 AM
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Chehneet Kaur Oct 12, 2023 8:49 AM
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
e4m Staff Oct 4, 2023 12:27 PM
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
exchange4media Staff Jun 27, 2023 7:32 PM
The first-of-its-kind set-up has been installed in Bengaluru
exchange4media Staff Dec 23, 2022 3:10 PM
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city
exchange4media Staff Dec 21, 2022 3:10 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 3, 2022 7:19 AM
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Sonam Saini Sep 1, 2022 9:01 AM
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
exchange4media Staff Mar 30, 2022 6:07 PM
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
exchange4media Staff Mar 17, 2022 7:03 PM