Zee TV turns AC locals into moving billboards for ‘Bas Itna Sa Khwaab’

The show's protagonist Avani Trivedi connected with the daily commuters in an initiative to bridge reel and real life

by e4m Staff
Published: Dec 27, 2024 1:19 PM | 2 min read

In the Hindi general entertainment space, Zee TV has become the first channel to brand multiple Mumbai AC local trains and the Delhi metro with the key visuals of the show ‘Bas Itna Sa Khwaab’ turning the locals into moving billboards. The branded trains captured the essence of Bas Itna Sa Khwaab, which celebrates women who strike a fine balance between their work and family responsibilities.

Speaking about the initiative, Mangesh Kulkarni, Chief Channel Officer, Zee TV, said, “At Zee TV, we constantly strive to create meaningful connections with our audience by weaving our narratives into their everyday lives. Branding Mumbai’s AC locals and having our show’s protagonist, Avani Trivedi, travel with daily commuters is a heartfelt initiative to bridge reel and real. Through this unique experience, we wanted our Avani to meet the countless Avanis of the city—women whose strength lies in juggling myriad responsibilities and striking a balance between home and work, often without the acknowledgment they truly deserve. It’s a celebration of their resilience, and a reminder that the story of ‘Bas Itna Sa Khwaab’ is, in many ways, their own story too.”

Reflecting on her experience, Rajashree Thakur shared, “Playing Avani in Bas Itna Sa Khwaab has been a privilege. Meeting women on the train who live similar lives was incredibly humbling. Their stories of juggling long commutes, demanding jobs, and family responsibilities turned out to be truly inspiring. I hope my portrayal encourages women to dream big while finding their balance in life.”

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