Fastrack unveils 3D OOH campaign across seven cities for new ‘UFO’ Collection

First came the signal. Then the sightings. Now comes the landing. Fastrack’s UFO (Unidentified Fashion Object) Collection has officially touched down on India’s skylines with a first-of-its-kind Out-of-Home (OOH) campaign.

As part of the latest collection launch, Fastrack brought the cosmos closer to home with giant 3D UFO installations that were placed on billboards in Mumbai, Bangalore, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune, with selected sites featuring dynamic lighting to enhance visibility and impact.

The installations aimed to create an engaging urban presence while reflecting the futuristic design elements of the collection.

Each billboard was designed to communicate the product story clearly and consistently, aligning with Fastrack’s campaign idea of the “Unidentified Fashion Object.” The OOH executions were complemented by collaborations with fashion creators, who extended the campaign narrative to digital platforms, showcasing the collection in contemporary settings while reflecting Fastrack’s ethos of experimentation and playful style.

The integrated campaign successfully combined creative design, media planning, and product storytelling to engage consumers and reinforce Fastrack’s positioning in the youth fashion segment.

Danny Jacob, Head of Marketing, Fastrack Watches, said: “The magic in marketing happens when product, communication, and media come together to not just meet consumer needs, but to inspire them. With the UFO Collection, we went beyond traditional displays to take consumers on an immersive billboard journey, where every installation told its own story. This campaign wasn’t just about showcasing a collection—it was about creating a narrative that sparks curiosity and captures attention, much like the collection itself.”

In collaboration with Madison World, the campaign leveraged creative OOH executions and digital storytelling to bring the UFO Collection to life across India.