fastrack
Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls
exchange4media Staff 12-December-2018
At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game
exchange4media Staff 30-November-2018
Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow
exchange4media Staff 28-November-2018
The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram
exchange4media Staff 23-November-2018
The campaign film by Lowe Lintas Bangalore shows the distress people experience in the moments when they think that they’ve lost their phone, making them feel like complete and utter ‘losers’.
exchange4media Staff 25-September-2018
Twentieth Century Fox (who owns the rights to the movie) partnered with the online giving platform Omaze to raise funds for the F*ck Cancer initiative.
exchange4media Staff 15-May-2018
The festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer and Incubus, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack.
exchange4media Staff 09-March-2018
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Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, yet again
exchange4media Staff 23-December-2017
Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions
exchange4media Staff 22-August-2017
While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint and Dot Shot
exchange4media Staff 31-January-2017
The income for April to September 2015, the first half of this financial year, stands at Rs 5341 crore, registering a decline of 16.8 per cent over last year
exchange4media Staff 02-November-2015
From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention
"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack
This generation of youngsters is cynical, choosy and can spot a hard-sell from a mile away. Getting them interested means a brand needs to speak with them, rather than to them, says Hemal Panchamia, Marketing Head, Fastrack
Hemal Panchamia 03-January-2015
The brand has now taken on another expression of this irreverence in their latest outdoor campaign
exchange4media Staff 30-December-2014
The most significant happening in 2014 has been the emergence of the billionaire entrepreneur with VCs beating a path to his front doors, says Ramanujam Sridhar, Founder and CEO, brand-comm
Ramanujam Sridhar 29-December-2014
Emulating the likes of United Colors of Benetton, the brand has been successful in utilising shock tactics that makes one stop and stare
“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media
Priyanka Nair 06-December-2012
Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this
Fastrack’s latest outdoor innovation saw an actual watch being displayed on a hoarding to showcase the brand’s chronograph range
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