The collection has been inspired by characters and royal houses dominating the show like Starks, Lannisters and Targaryens

exchange4media Staff 4 days ago

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal 17-April-2019

Fastrack invited 7 photographers to shoot real intimacy between couples from the LGBTQ community across the country

exchange4media Staff 13-February-2019

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff 12-December-2018

At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game

exchange4media Staff 30-November-2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff 23-November-2018

The campaign film by Lowe Lintas Bangalore shows the distress people experience in the moments when they think that they’ve lost their phone, making them feel like complete and utter ‘losers’.

exchange4media Staff 25-September-2018

Twentieth Century Fox (who owns the rights to the movie) partnered with the online giving platform Omaze to raise funds for the F*ck Cancer initiative.

exchange4media Staff 15-May-2018

The festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer and Incubus, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack.

exchange4media Staff 09-March-2018

Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, yet again

exchange4media Staff 23-December-2017

Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions

exchange4media Staff 22-August-2017

While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint and Dot Shot

exchange4media Staff 31-January-2017

The income for April to September 2015, the first half of this financial year, stands at Rs 5341 crore, registering a decline of 16.8 per cent over last year

exchange4media Staff 02-November-2015

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh 15-June-2015

"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack

Aditi Raval 03-February-2015

This generation of youngsters is cynical, choosy and can spot a hard-sell from a mile away. Getting them interested means a brand needs to speak with them, rather than to them, says Hemal Panchamia, Marketing Head, Fastrack

Hemal Panchamia 03-January-2015

The brand has now taken on another expression of this irreverence in their latest outdoor campaign

exchange4media Staff 30-December-2014

The most significant happening in 2014 has been the emergence of the billionaire entrepreneur with VCs beating a path to his front doors, says Ramanujam Sridhar, Founder and CEO, brand-comm

Ramanujam Sridhar 29-December-2014

Emulating the likes of United Colors of Benetton, the brand has been successful in utilising shock tactics that makes one stop and stare

Twishy 31-January-2013