fastrack
Fastrack

The collection has been inspired by characters and royal houses dominating the show like Starks, Lannisters and Targaryens

exchange4media Staff May 18, 2019 9:07 AM

Suparna Mitra CMO Titan

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal Apr 17, 2019 8:08 AM

Fastrack

Fastrack invited 7 photographers to shoot real intimacy between couples from the LGBTQ community across the country

exchange4media Staff Feb 13, 2019 6:26 PM

FastrackReflexWav

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff Dec 12, 2018 6:57 PM

ibc personalisation panel

At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game

exchange4media Staff Nov 30, 2018 8:05 AM

IBC 2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

IBC

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

The campaign film by Lowe Lintas Bangalore shows the distress people experience in the moments when they think that they’ve lost their phone, making them feel like complete and utter ‘losers’.

exchange4media Staff Sep 25, 2018 4:01 PM

Deadpool Cancer Awareness

Twentieth Century Fox (who owns the rights to the movie) partnered with the online giving platform Omaze to raise funds for the F*ck Cancer initiative.

exchange4media Staff May 15, 2018 8:53 AM

Vh1-Fastrack Supersonic

The festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer and Incubus, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack.

exchange4media Staff Mar 9, 2018 2:59 PM

Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, yet again

exchange4media Staff Dec 23, 2017 9:10 AM

Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions

exchange4media Staff Aug 22, 2017 1:33 PM

Sponsorship value of Vh1 Supersonic grows nearly two fold, ropes in Gionee and Budweiser as key sponsors

While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint and Dot Shot

exchange4media Staff Jan 31, 2017 8:09 AM

Titan income declines 25% at Rs 2654 crore in Q2

The income for April to September 2015, the first half of this financial year, stands at Rs 5341 crore, registering a decline of 16.8 per cent over last year

exchange4media Staff Nov 2, 2015 8:22 AM

Trendspotting: Brands ride on social causes, bank on high recall value

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

Where is the sense of the brand if you have to constantly give out discounts?

"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack

Aditi Raval Feb 3, 2015 8:33 AM

Guest Column: Marketing to educated, tech-savvy & hyper connected youth

This generation of youngsters is cynical, choosy and can spot a hard-sell from a mile away. Getting them interested means a brand needs to speak with them, rather than to them, says Hemal Panchamia, Marketing Head, Fastrack

Hemal Panchamia Jan 3, 2015 9:53 AM

 In its latest outdoor campaign, Fastrack says 'Sorry for what?'

The brand has now taken on another expression of this irreverence in their latest outdoor campaign

exchange4media Staff Dec 30, 2014 10:44 AM

Flashback 2014: How many billions do you have?

The most significant happening in 2014 has been the emergence of the billionaire entrepreneur with VCs beating a path to his front doors, says Ramanujam Sridhar, Founder and CEO, brand-comm

Ramanujam Sridhar Dec 29, 2014 9:00 AM

Fastrack’s ‘shockvertising’ brings in youth acceptability

Emulating the likes of United Colors of Benetton, the brand has been successful in utilising shock tactics that makes one stop and stare

Twishy Jan 31, 2013 8:13 PM