Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing

Misbaah Mansuri Jul 23, 2020 8:36 AM

The campaign is aimed at Gen-Z girls and promotes the brand’s latest collection of watches & bags

exchange4media Staff Jun 13, 2020 9:07 AM

The short, quirky film by Lowe Lintas showcases everything that Gen-Z is doing to keep up with their friends, family and followers during this Q-time

exchange4media Staff May 12, 2020 7:22 PM

This initiative is in line with the brand’s vision to encourage consumers to stay at home while tapping on to the rising trend of fitness amid the countrywide lockdown

exchange4media Staff May 7, 2020 6:35 PM

With this video series, the brand aims to engage with their TG, the Gen-Z’s, who are stuck at home with nothing but their own company to enjoy

exchange4media Staff May 3, 2020 10:00 AM

Titan CEO Ravi Kant called the young actress 'a seamless fit' for brand Fastrack

exchange4media Staff Dec 11, 2019 12:53 PM

The size of the account is believed to be approximately Rs 40 crore

Neeta Nair Oct 31, 2019 8:43 AM

The collection has been inspired by characters and royal houses dominating the show like Starks, Lannisters and Targaryens

exchange4media Staff May 18, 2019 9:07 AM

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal Apr 17, 2019 8:08 AM

Fastrack invited 7 photographers to shoot real intimacy between couples from the LGBTQ community across the country

exchange4media Staff Feb 13, 2019 6:26 PM

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff Dec 12, 2018 6:57 PM

At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game

exchange4media Staff Nov 30, 2018 8:05 AM

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

The campaign film by Lowe Lintas Bangalore shows the distress people experience in the moments when they think that they’ve lost their phone, making them feel like complete and utter ‘losers’.

exchange4media Staff Sep 25, 2018 4:01 PM

Twentieth Century Fox (who owns the rights to the movie) partnered with the online giving platform Omaze to raise funds for the F*ck Cancer initiative.

exchange4media Staff May 15, 2018 8:53 AM

The festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer and Incubus, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack.

exchange4media Staff Mar 9, 2018 2:59 PM

Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, yet again

exchange4media Staff Dec 23, 2017 9:10 AM

Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions

exchange4media Staff Aug 22, 2017 1:33 PM

While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint and Dot Shot

exchange4media Staff Jan 31, 2017 8:09 AM