Mohini Chaudhuri joins Billboard India as Content Strategy Director
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
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Published: Jun 19, 2026 12:42 PM | 2 min read
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- Billboard India has appointed Mohini Chaudhuri as Content Strategy Director, effective immediately.
- Chaudhuri, a media professional with 18 years of experience, will oversee the platform’s content strategy across various media formats and lead a team focused on enhancing editorial output.
- Her role includes expanding Billboard India's digital reach through data-driven insights and creative strategies, while covering cultural trends in India's music industry.
- Priyanka Khimani, a key figure in launching Billboard India, expressed confidence in Chaudhuri’s ability to strengthen the platform's content and brand authority.
Billboard India, launched in partnership with Other Side Ventures Pvt. Ltd., has appointed Mohini Chaudhuri as Content Strategy Director. Chaudhuri is a media professional and journalist with 18 years of experience across journalism, cinema, and digital media.
In her new role, Chaudhuri will lead the platform’s multi-channel content strategy and digital initiatives. She will oversee Billboard India’s editorial direction and content strategy across text, video and multimedia platforms. She will also focus on expanding the platform’s digital reach through data-led insights and creative strategy.
She will lead a team of writers and creators, with a mandate to strengthen editorial output and cover cultural trends and developments in India’s music landscape.
Chaudhuri brings extensive media experience from her previous roles at Spotify, Film Companion, The Times of India, and RPSG Digital Media.
Priyanka Khimani, the driving force behind bringing Billboard India to the country, said, “As we build Billboard India into a truly premium, trusted platform, the strength of our content is what will define us. Mohini’s exceptional background makes her the perfect fit for this critical position. She possesses a rare combination of flawless editorial judgment and deep technical awareness of how modern audiences consume stories. Her philosophy that high-quality, tasteful journalism is the ultimate builder of brand equity aligns perfectly with our vision, and we are absolutely thrilled to welcome her to the leadership team.”
Mohini Chaudhuri, Content Strategy Director, Billboard India, added, “The Indian music industry is experiencing an unprecedented cultural renaissance, and Billboard India stands at the absolute epicenter of this shift. Over my 18 years in journalism and digital media, I have firmly believed that even in a highly data-driven world, editorial integrity, effective storytelling, and a genuine commitment to platform artists are what ultimately forge long-term brand authority. I am incredibly excited to join the leadership team and explore the extraordinary depth of Indian music across genres and geographies.”
Billboard India recently appointed Preeti Nayyar as Chief Operating Officer (COO).
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