content-strategy
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
Before joining Times Network, she was associated with Network18 Media & Investments
e4m Staff Aug 10, 2026 10:46 AM
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
Mamgain previously served as Managing Editor - Health & Lifestyle at Jagran New Media
e4m Staff Jul 31, 2026 8:25 AM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Prior to joining Mint, Prabhakar Jha was the Chief Copy Editor at Associated Broadcasting Co. Pvt Ltd (TV9)
e4m Desk Jul 27, 2026 12:57 PM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform
e4m Staff Jul 23, 2026 12:12 PM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
e4m Staff Jul 17, 2026 8:13 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships
e4m Staff Jul 11, 2026 7:52 AM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:24 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
He joins NDTV from TV9 Network, where he served as National Head, Vice President
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Tejkarran Singh Bajaj held the role of SVP & Head- Originals at Jio Studios
Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals
e4m Staff May 28, 2026 2:09 PM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Laxmi Shetty, ex Head of Sales, Broadcast & Digital, ZEEL, speaks with Shripad Kulkarni on how insights, cultural depth, technology are architecture of linear TV’s lead, & foundation of its second act
Shripad Kulkarni May 5, 2026 8:34 AM
Industry chatter links the former Junglee Pictures president Shahani to the Aditya Birla Group’s content arm; company maintains silence
e4m Staff Apr 20, 2026 8:49 AM
Before this move, Varun Anchan served as Executive Creative Director at MullenLowe Lintas Group
Rashii Prabhakar has held leadership roles at INNOCEAN India, Saregama India, among others
e4m Staff Mar 10, 2026 6:54 PM
As per sources, Saugata Mukherjee has stepped down as SonyLIV’s EVP and Head of Content
e4m Staff Feb 25, 2026 2:05 PM
Prior to this, Sania Fazal was with Viacom18 Media as Senior Manager - Brand Solutions & Partnerships
e4m Desk Feb 24, 2026 10:48 AM
Sheth has been associated with Star Bharat and Star Utsav as Business Head, a role he took on in November 2024
e4m Staff Jan 28, 2026 4:02 PM
Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star
e4m Staff Jan 7, 2025 12:43 PM
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Sonam Saini May 25, 2022 8:35 AM
Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally
exchange4media Staff Dec 15, 2021 9:08 AM
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share
Javed Farooqui Oct 8, 2021 8:12 AM
Kalra will oversee all content initiatives across multiple platforms and formats to increase user engagement and fuel growth
exchange4media Staff Apr 26, 2021 5:03 PM