content-strategy
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships
e4m Staff Jul 11, 2026 7:52 AM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:24 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
He joins NDTV from TV9 Network, where he served as National Head, Vice President
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Tejkarran Singh Bajaj held the role of SVP & Head- Originals at Jio Studios
Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals
e4m Staff May 28, 2026 2:09 PM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Laxmi Shetty, ex Head of Sales, Broadcast & Digital, ZEEL, speaks with Shripad Kulkarni on how insights, cultural depth, technology are architecture of linear TV’s lead, & foundation of its second act
Shripad Kulkarni May 5, 2026 8:34 AM
Industry chatter links the former Junglee Pictures president Shahani to the Aditya Birla Group’s content arm; company maintains silence
e4m Staff Apr 20, 2026 8:49 AM
Before this move, Varun Anchan served as Executive Creative Director at MullenLowe Lintas Group
Rashii Prabhakar has held leadership roles at INNOCEAN India, Saregama India, among others
e4m Staff Mar 10, 2026 6:54 PM
As per sources, Saugata Mukherjee has stepped down as SonyLIV’s EVP and Head of Content
e4m Staff Feb 25, 2026 2:05 PM
Prior to this, Sania Fazal was with Viacom18 Media as Senior Manager - Brand Solutions & Partnerships
e4m Desk Feb 24, 2026 10:48 AM
Sheth has been associated with Star Bharat and Star Utsav as Business Head, a role he took on in November 2024
e4m Staff Jan 28, 2026 4:02 PM
Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star
e4m Staff Jan 7, 2025 12:43 PM
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Sonam Saini May 25, 2022 8:35 AM
Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally
exchange4media Staff Dec 15, 2021 9:08 AM
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share
Javed Farooqui Oct 8, 2021 8:12 AM
Kalra will oversee all content initiatives across multiple platforms and formats to increase user engagement and fuel growth
exchange4media Staff Apr 26, 2021 5:03 PM
The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement
exchange4media Staff Mar 4, 2021 12:21 PM
The new offer will provide new and existing clients with innovative and integrated solutions
exchange4media Staff Feb 15, 2021 4:01 PM
Fans will be able to select classic matches featuring WWE legends such as The Undertaker, Triple H, Shawn Michaels, Ric Flair, Hulk Hogan, Ultimate Warrior and The Rock
exchange4media Staff Feb 4, 2021 1:44 PM
This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements
exchange4media Staff Feb 2, 2021 3:17 PM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
Ritika Raj Jan 21, 2021 8:30 AM
The third edition of the event is slated to held on January 28 and 29, from 10.30 am
exchange4media Staff Jan 5, 2021 8:40 AM
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
exchange4media Staff Dec 18, 2020 11:58 AM
The lineup comprises 46 new titles including 33 film premieres and 13 original series
exchange4media Staff Dec 11, 2020 5:31 PM
Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty
Javed Farooqui Dec 10, 2020 7:58 AM
Guest Column: Priya Patankar, Head of Communications at PhonePe, lists five things to keep in mind while designing content strategy
Priya Patankar Dec 9, 2020 2:58 PM
Bajaria was behind popular Netflix shows like 'Indian Matchmaking,' 'Sacred Games' and 'Never Have I'
exchange4media Staff Sep 10, 2020 12:52 PM