content-strategy
The Hindu Group - WanIFRA?blur=25

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

exchange4media Staff Mar 4, 2021 12:21 PM

H+K?blur=25

The new offer will provide new and existing clients with innovative and integrated solutions

exchange4media Staff Feb 15, 2021 4:01 PM

sony liv?blur=25

Fans will be able to select classic matches featuring WWE legends such as The Undertaker, Triple H, Shawn Michaels, Ric Flair, Hulk Hogan, Ultimate Warrior and The Rock

exchange4media Staff Feb 4, 2021 1:44 PM

Twitter-Times Internet?blur=25

This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements

exchange4media Staff Feb 2, 2021 3:17 PM

Ajay Gupte?blur=25

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

Shalini Rao?blur=25

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

e4m Upfront Event?blur=25

The third edition of the event is slated to held on January 28 and 29, from 10.30 am

exchange4media Staff Jan 5, 2021 8:40 AM

yaap?blur=25

The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates

exchange4media Staff Dec 18, 2020 11:58 AM

eros now?blur=25

The lineup comprises 46 new titles including 33 film premieres and 13 original series

exchange4media Staff Dec 11, 2020 5:31 PM

Fancode business & revenue?blur=25

Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty

Javed Farooqui Dec 10, 2020 7:58 AM

priya?blur=25

Guest Column: Priya Patankar, Head of Communications at PhonePe, lists five things to keep in mind while designing content strategy

Priya Patankar Dec 9, 2020 2:58 PM

netflix?blur=25

Bajaria was behind popular Netflix shows like 'Indian Matchmaking,' 'Sacred Games' and 'Never Have I'

exchange4media Staff Sep 10, 2020 12:52 PM

Vikas Chawla Social Beat?blur=25

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM

Asif Upadhye?blur=25

Upadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative

Asif Upadhye Aug 31, 2019 8:35 AM

Brian Tellis?blur=25

Brian Tellis, Director, Fountainhead Promotions & Events, delivered the keynote address on 'Building the greatest brand intellectual property'

exchange4media Staff Jun 22, 2019 10:07 AM

Khushboo Benani Diageo?blur=25

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani May 21, 2019 9:32 AM

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With her core focus on creative expression, she plays a key role in the leadership team at Eros International

exchange4media Staff Aug 3, 2018 5:22 PM

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Prior to FoxyMoron, he was leading a portfolio of key accounts at Leo Burnett Orchard for over two years, where his focus was on building new business initiatives, providing strategic direction for clients as well as driving business growth.

exchange4media Staff Mar 13, 2018 2:30 PM

Tonic Media awarded with digital mandate of Housing.com?blur=25

The mandate will include social media strategy, content marketing and creative strategy across platforms. With this win, Tonic has strengthened its portfolio in the real estate segment

exchange4media Staff Dec 2, 2016 12:01 PM

"Today's kids are far more democratic than they were before"?blur=25

Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy

Abhinav Trivedi Aug 21, 2013 8:00 AM