Siddharth Bijpuria joins upGrad as Head of Content (D2C Business)
Bijpuria was earlier the Head of Creator Content (Spark) at JioStar
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Published: Dec 9, 2025 1:34 PM | 1 min read
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Siddharth Bijpuria has joined upGrad as Head of Content (D2C Business). The news has been shared by Bijpuria in a LinkedIn update.
Bijpuria was earlier the Head of Creator Content (Spark) at JioStar. He held this role for a year since November 2024. Before that, he was associated with JioCinema.
In the past, he has also worked with Over his 21-year career, he has also held roles at Viacom18, Genesis BCW, PR Pundit, Perfect Relations and more.
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