DEPT® launches AI-powered global content engine in India, powered by Adobe

Global marketing and technology services company DEPT® today announced the launch of DEPT® Studios in India, a new enterprise content capability built to solve personalized content at scale. Developed in strategic partnership with Adobe, DEPT® Studios combines AI automation and performance insights with engineering depth and human creativity, giving enterprises a connected system for turning content production into measurable growth, not just output.

For brands operating across India's diverse linguistic and cultural landscape, personalized content at scale is one of the hardest operational problems to solve. DEPT® Studios is built specifically for enterprises where content volume, velocity, and complexity are direct constraints on revenue growth.

Built for India's complexity

India is one of the most complex content markets in the world. Brands face challenge global production models aren't built for: reaching consumers across dozens of regional languages and cultural contexts at the volume modern marketing demands.

DEPT® Studios takes a different approach. Built on Adobe's full technology suite, and drawing on more than 25 years of partnership, it moves teams from manual campaign pushes to a unified, automated content engine where strategy, production, and performance operate as one connected system. More cultural depth, faster turnaround, no trade-off between the two.

With 500+ specialists across 10 global locations, Studios supports 25+ enterprise brands, including eBay, Uber, and Google. The practice has grown 15% over the past year and plans to add 50 new roles through 2026. For one of its biggest global clients, DEPT® Studios scaled personalized CRM content across dozens of markets using its proprietary follow-the-sun production model, delivering a 90% reduction in campaign rollout time, 75% increase in output, 50% reduction in production costs, and the elimination of errors, driving significant incremental revenue.

“Brands expect content demands to grow 5x by 2027, driven by a consumer that is most responsive to experiences that are highly personalized,” said Alison Webster, VP of Strategic Partnership Program, Adobe. “DEPT® and Adobe are delivering an integrated solution to address this challenge, activating AI to optimize content supply chains and streamline workflows, enabling teams to move faster and deliver better customer engagement.”

"The best creative teams share one thing: the ambition to do more than production capacity allows. DEPT® Studios changes that equation, and nowhere is that truer than India, where the cultural complexity of the market demands infrastructure that's actually built for it." — Andrew Dimitriou, Global Chief Client & Growth Officer, DEPT®.