Story TV names Manan Mehta as SVP – Content and Strategy
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
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Published: Jul 8, 2026 12:23 PM | 2 min read
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- Story TV has appointed Manan Mehta, formerly of Yash Raj Films, as Senior Vice President of Content and Strategy, effective immediately.
- Mehta brings over 20 years of experience in business strategy, marketing, and content, having worked with notable agencies and spent over 11 years at Yash Raj Films.
- The appointment aligns with Story TV's vision for "OTT 2.0," focusing on elevating vertical storytelling and transitioning microdramas into a mainstream entertainment ecosystem.
- Mehta expressed enthusiasm for the opportunity, highlighting the potential of premium vertical storytelling as a significant shift in the entertainment landscape.
Story TV has appointed former Yash Raj Films’ Manan Mehta as SVP – Content and Strategy. His appointment comes at a pivotal time for the entire vertical storytelling category.
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership.
He has worked with agencies and companies including Leo Burnett, Taproot and Razorfish, followed by a significant 11+ year tenure at Yash Raj Films.
Saurabh Pandey, Founder and CEO, Story TV, said: “We are entering what we see as OTT 2.0. The grammar of entertainment is changing, and vertical storytelling is emerging as one of its most powerful expressions. Our focus is to move microdramas from a niche to a full-fledged entertainment ecosystem. We are on a journey to build an ecosystem, where directors, writers, producers and top creative talent come together to define a new vertical-first language of storytelling that will scale both culturally and commercially.”
At Yash Raj Films, Manan Mehta worked closely with Aditya Chopra and played a key role in strengthening the studio's brand and content marketing engine.
“Manan joining Story TV strengthens our ambition to elevate vertical storytelling. His experience at Yash Raj Films brings studio-scale thinking and original storytelling which will go a long way into making micro dramas mainstream. His role will be key in bridging traditional storytelling with the new vertical-first world, deepening talent partnerships, and scaling premium Ips,” added Pandey.
"Micro Drama has already arrived but for premium vertical storytelling, there is no playbook that exists anywhere. And that's exactly what excites me about this opportunity.” said Manan Mehta, SVP - Strategy and Content, Story TV. “Premium vertical storytelling is the next big shift in entertainment, and I'm thrilled to be part of building it with Saurabh and the entire team at Story TV."
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