Amazon appoints Menka Asrani as Lead – Studio
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
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Published: Feb 27, 2026 1:34 PM | 1 min read
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Menka Asrani announced on LinkedIn that she has joined Amazon as Lead – Studio, where she will oversee branded content initiatives for the OTT platform within the Amazon Ads ecosystem.
Prior to joining Amazon, Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network.
Asrani highlighted that her new position will focus on building content solutions that strengthen connections between brands and audiences, while contributing to the evolving landscape of premium digital entertainment.
Throughout her career, Asrani has specialised in building branded content, intellectual property, and brand solutions, while also developing sales strategies, scaling businesses, and establishing operational processes.
With more than 14 years of experience across print, television, and digital/OTT platforms, Asrani has worked with leading media organisations including JioCinema, ZEE5, Walt Disney, Culture Machine Media, Bloomberg TV India and DB Corp Ltd.
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