Yash raj?blur=25

Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots

exchange4media Staff Apr 22, 2022 5:12 PM


Widhani was earlier senior VP - Finance and Business Affairs & Head of Operations, YRF Studios

exchange4media Staff Mar 2, 2022 12:30 PM


Sony Pictures Networks had a tie-up with Yash Raj Films for the last 30 years

exchange4media Staff Aug 5, 2019 7:21 PM

thugs of Hindostan?blur=25

Netizens are all-praises as users can drive along with Khan’s character from the movie, Thugs of Hindostan, when navigating Google Maps

exchange4media Staff Nov 5, 2018 8:42 AM


The film celebrates the 'Make in India' campaign though the inspiring story of the protagonists

exchange4media Staff Sep 30, 2018 10:00 AM

Sultan: The Game tops Google Play Store charts; celebrity impact, creativity spur gamer interest?blur=25

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Ronald Menezes Jul 4, 2016 8:54 AM

Western union associates with Yash Raj Films for the movie FAN?blur=25

During the campaign, Western Union is giving its customers a chance to meet the Superstar Shah Rukh Khan this Baisakhi, when they remit money into India

exchange4media Staff Apr 16, 2016 7:39 AM

Red Label's new campaign questions discrimination against transgenders?blur=25

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy Jan 12, 2016 8:14 AM

Razorfish's Manan Mehta joins YRF as VP of Marketing?blur=25

In his last role, Mehta In his last role, launched global digital agency Razorfish for the Publicis Groupe in India

exchange4media Staff Mar 19, 2015 1:44 PM

Brands ride the 'Dhoom 3' success story?blur=25

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM

YRF song copyright: HC rules in India TV’s favour?blur=25

The Delhi High Court has held that small amounts of usage of songs in a programme by India TV does not amount to copyright infringement

exchange4media Staff Aug 23, 2012 7:10 PM

Humour is back: Ashish Patil, Yash Raj Films?blur=25

Ashish Patil observes that Cinema, Cricket and Curry are three big marketing mediums and that humour is back, at the Pitch CMO Summit 2011, presented by Jagran Group.

Pallavi Srivastava Nov 28, 2011 7:37 AM

Zee TV, Sony to revive past favourites in prime time?blur=25

Zee TV and Sony Entertainment Television have adopted the route of bidding a timely farewell to shows to make way for new content.

Fatema Rajkotwala Feb 10, 2011 7:19 AM

Sony tests new time band with YRF repeats; plans to launch 2 more YRF shows?blur=25

The coming together of Multi Screen Media (MSM) and Yash Raj Films (YRF) had generated much excitement. However, the debut was below expectation and the five youth-centric YRF shows failed to garner the desired numbers. Now, MSM is gearing to launch the second tranche of YRF shows by the year-end, while continuing with repeats in a new time band.

Khushboo Tanna Sep 8, 2010 7:46 AM

Ashish Patil exits Viacom18; headed to Yash Raj Films?blur=25

Ashish Patil, who has been with MTV for 12 years, has decided to move on and join Yash Raj Films (YRF). At YRF, Patil will work as the Business and Content Head for a new division, which will focus on youth movies. He will report directly to Aditya Chopra, who is the Vice Chairman of the group.

Khushboo Tanna Mar 24, 2010 8:31 AM

YRF TV debut below expectations; media planners hopeful of better performance?blur=25

The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.

Khushboo Tanna Jan 14, 2010 7:11 AM