yash-raj-films

Netizens are all-praises as users can drive along with Khan’s character from the movie, Thugs of Hindostan, when navigating Google Maps

exchange4media Staff 05-November-2018

The film celebrates the 'Make in India' campaign though the inspiring story of the protagonists

exchange4media Staff 30-September-2018

Parigi to explore initiatives by YRF in the field of education

exchange4media Staff 11-July-2017

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Ronald Menezes 04-July-2016

During the campaign, Western Union is giving its customers a chance to meet the Superstar Shah Rukh Khan this Baisakhi, when they remit money into India

exchange4media Staff 16-April-2016

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy 12-January-2016

In his last role, Mehta In his last role, launched global digital agency Razorfish for the Publicis Groupe in India

exchange4media Staff 19-March-2015

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha 08-January-2014

The Delhi High Court has held that small amounts of usage of songs in a programme by India TV does not amount to copyright infringement

exchange4media Staff 23-August-2012

Ashish Patil observes that Cinema, Cricket and Curry are three big marketing mediums and that humour is back, at the Pitch CMO Summit 2011, presented by Jagran Group.

Pallavi Srivastava 28-November-2011

Zee TV and Sony Entertainment Television have adopted the route of bidding a timely farewell to shows to make way for new content.

Fatema Rajkotwala 10-February-2011

The coming together of Multi Screen Media (MSM) and Yash Raj Films (YRF) had generated much excitement. However, the debut was below expectation and the five youth-centric YRF shows failed to garner the desired numbers. Now, MSM is gearing to launch the second tranche of YRF shows by the year-end, while continuing with repeats in a new time band.

Khushboo Tanna 08-September-2010

Ashish Patil, who has been with MTV for 12 years, has decided to move on and join Yash Raj Films (YRF). At YRF, Patil will work as the Business and Content Head for a new division, which will focus on youth movies. He will report directly to Aditya Chopra, who is the Vice Chairman of the group.

Khushboo Tanna 24-March-2010

The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.

Khushboo Tanna 14-January-2010