spotify
In the Covid-induced lockdown, Cadbury and Spotify teamed up for a unique campaign, bringing lovelorn couples together by means of romantic playlists
exchange4media Staff 11 hours ago
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
exchange4media Staff Jul 20, 2021 8:33 AM
The streaming platform's 'Wellness Packages' present a unique opportunity for brands to meet their audiences at moments of self-care
exchange4media Staff Jun 28, 2021 8:30 AM
Allahbadia is the first independent creator from the country to be associated with Spotify through its exclusive podcasts
exchange4media Staff Jun 8, 2021 12:26 PM
What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers
exchange4media Staff Jun 7, 2021 3:42 PM
At the Pitch CMO Summit 2021, Ashish Mishra, Harish Narayanan, Hitesh Malhotra, Lucky Saini, Prasanna Rai & Neha Ahuja discussed how brand love shapes consumer relationships
exchange4media Staff May 31, 2021 9:17 AM
A limited video and audio series, the 8 episodes will give a glimpse into the lives of local heroes during the Covid crisis over the next few weeks
exchange4media Staff May 29, 2021 9:16 AM
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
exchange4media Staff May 26, 2021 8:28 AM
The event will be held virtually on Friday, May 28th, 2 PM onwards
exchange4media Staff May 25, 2021 8:59 AM
The light-hearted ad is based on the cultural insight that in India, when a person upgrades anything, he or she upgrades their entire family with them
exchange4media Staff Apr 20, 2021 10:53 AM
exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more
Nafisa Shaheen Mar 18, 2021 3:02 PM
The platform revealed that 57,000 artists represent 90% of monthly streams on the platform
exchange4media Staff Feb 23, 2021 1:56 PM
The campaign, conceptualized by What’s Your Problem (a Wondrlab company), is spontaneous, free-spirited and reflect moments that matter to the youth
exchange4media Staff Feb 16, 2021 12:19 PM
According to media reports, Amazon and Wondery have been in deal talks, pegging the latter's valuation at $300 million.
exchange4media Staff Jan 1, 2021 8:56 AM
The pet care brand has launched #WiggleBells to encourage people to make pets a part of the celebrations
exchange4media Staff Dec 21, 2020 12:54 PM
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
Tasmayee Laha Roy Dec 17, 2020 8:19 AM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
Ad-supported revenue of the music platform stood at €185 million
exchange4media Staff Oct 29, 2020 6:48 PM
The ads aim to encourage users to go Premium with ‘no ads’
exchange4media Staff Sep 21, 2020 12:28 PM
