spotify
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing-led campaigns
Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the Swedish audio streaming giant in India
Kanchan Srivastava Mar 17, 2023 8:39 AM
The collaboration will see creators across Tamil and Malayalam showcase their content
The audio streaming platform uses common Gen Z situations to shows that a song can change how we feel in the moment
The integration will help in engaging users in a new and personalized way
The audio streaming platform posted a 24% rise in revenue to $2.82 billion in the first quarter
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with young Indians
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India
e4m Desk Mar 29, 2022 12:17 PM
The Alliance of Digital India Foundation calls the move an ‘illusion of choice’
Kolady, Head of Sales, Spotify India, talks about the growth of the company over the years and how marketers can amplify their connections with the help of audio
Arjun Kolady Mar 23, 2022 8:36 AM
The platform’s name will appear on the front of both Men’s and Women’s team shirt and training kits
e4m Desk Mar 16, 2022 11:56 AM
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way
Total Monthly Active Users (MAUs) grew 19% Y/Y to 381 million in the quarter, up from 365 million last quarter
What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
Given the trust it enjoys with its listeners, Spotify notes why the platform is perfect for brands and marketers to reach out to the elusive omnishopper
