spotify
Dheeraj Sinha

Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett, South Asia, talks about the agency’s strategy called ‘Wave 3’, new-age clients and more

Misbaah Mansuri Aug 23, 2019 8:22 AM

True Caller

Zoomcar and Spotify campaigns on Truecaller have received an average of 60 million unique reach

exchange4media Staff Jul 26, 2019 12:45 PM

AnilKapoor

The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’

exchange4media Staff Jul 1, 2019 6:32 PM

Insta

According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur Jun 25, 2019 8:32 AM

Music Day

On World Music Day, industry experts and musicians talk about content creation, new launches and emerging trends

Priyaankaa Mathur Jun 21, 2019 2:10 PM

Music

This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day

Anjali Thakur Jun 21, 2019 9:29 AM

Spotify

Using the @spotifyindia handle on Twitter, playlists were posted for each delivery of the IPL match

exchange4media Staff May 16, 2019 4:40 PM

Spotify Ad Campaign

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza Apr 4, 2019 8:18 AM

spotify

The campaign has been geo-targeted on the basis of neighbourhoods, traffic intersections, with one liners depicting real-life situations

exchange4media Staff Apr 1, 2019 2:56 PM

OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Manoti Jain

Cannes Lions has selected 15 women this year for the programme. The initiative addresses the lack of female creative leaders by identifying & facilitating the development of talented creative women

exchange4media Staff Mar 27, 2019 3:59 PM

audio OTT

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy Mar 1, 2019 9:35 AM

Spotify

With Spotify’s Streaming Intelligence, brands and marketers can serve the right message to the right person in the right context

exchange4media Staff Feb 28, 2019 9:00 AM

spotify

World’s most popular music streaming service, Spotify, launches a personalised experience upgraded for India

exchange4media Staff Feb 27, 2019 3:16 PM

neha ahuja

Prior to this, Ahuja was Vice President-Marketing at Vodafone and was in charge of driving brand communications, digital & brand associations for over 3 years

exchange4media Staff Jan 28, 2019 8:14 AM

Mark Zuckerberg

The first lawsuit comes as FB faces new reports that it shared its users’ data without their permission to Netflix & Spotify wherein they had the ability to read & even delete users’ private messages

exchange4media Staff Dec 21, 2018 9:20 AM

spotify

Spotify is said to have finalised deals with several right holders in India over the past few months

exchange4media Staff Nov 28, 2018 12:02 PM