spotify
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The light-hearted ad is based on the cultural insight that in India, when a person upgrades anything, he or she upgrades their entire family with them

exchange4media Staff Apr 20, 2021 10:53 AM

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exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more

Nafisa Shaheen Mar 18, 2021 3:02 PM

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The platform revealed that 57,000 artists represent 90% of monthly streams on the platform

exchange4media Staff Feb 23, 2021 1:56 PM

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The campaign, conceptualized by What’s Your Problem (a Wondrlab company), is spontaneous, free-spirited and reflect moments that matter to the youth

exchange4media Staff Feb 16, 2021 12:19 PM

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According to media reports, Amazon and Wondery have been in deal talks, pegging the latter's valuation at $300 million.

exchange4media Staff Jan 1, 2021 8:56 AM

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The pet care brand has launched #WiggleBells to encourage people to make pets a part of the celebrations

exchange4media Staff Dec 21, 2020 12:54 PM

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The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September

Tasmayee Laha Roy Dec 17, 2020 8:19 AM

Spotify OOH campaign?blur=25

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits

Noel Dsouza Dec 11, 2020 7:53 AM

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The TVCs highlight the ease of tuning into music playlists for all moods and moments

exchange4media Staff Sep 5, 2020 8:47 AM

kate vale?blur=25

Vale has also held senior leadership positions with Google and YouTube

exchange4media Staff Aug 3, 2020 12:22 PM

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The campaign highlights a growing culture in India where local users stream music that others across the world are listening to

exchange4media Staff Jul 11, 2020 6:00 PM

Rainshine Entertainment?blur=25

The line-up includes Vir Das’ dark comedy series, ‘Hasmukh’, Spotify Original Podcast, ‘Special Mission’, narrated by Gul Panag and 3 original podcast series on Audible Suno – ‘Masters of Business’

exchange4media Staff Apr 27, 2020 6:06 PM

audio OTT?blur=25

The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over

Sanstuti Nath Apr 1, 2020 8:24 AM

Valentines Day Ad Campaigns?blur=25

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

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The move will apply to Spotify’s ad-supported service, its original and exclusive podcasts

exchange4media Staff Dec 30, 2019 9:38 AM

Spotify e4m?blur=25

Spotify's Wrapped campaign comes to India, highlighting the biggest music trends that rocked the country

exchange4media Staff Dec 16, 2019 1:42 PM

Amarjit Singh Batra Spotify?blur=25

Amarjit Singh Batra, Managing Director-India, Spotify, highlights how brands can monetise Spotify to create personalised advertising campaigns

exchange4media Staff Nov 21, 2019 9:29 AM