Jungle Ventures announces investment in Pratilipi

Jungle Ventures announced on LinkedIn its investment in Pratilipi, an online literature platform, leading its $20M Series E round, as part of the company's mission to become Bharat's biggest storyteller.

The Singapore-based venture capital firm noted that every major content format had produced a breakout platform—Hotstar for streaming, Dailyhunt for news, and Spotify for music and Pratilipi is the equivalent for Indian language literature.

 "Skeptics often ask about monetisation and scale. But as Ranjeet puts it, “Monetisation is the easiest part of building a consumer internet company if you have a product that customers love.”

Pratilipi’s user engagement speaks for itself, outperforming even top consumer apps globally. An average paying user spends over 2 hours daily on the app and logging in more than 20 times each month. The platform also boasts over 40% user retention by the end of Year 3. This never-seen-before depth of user engagement has translated into strong unit economics and a literature business that’s already cash flow positive," said the company. 

Pratilipi is an online literature platform, hosting over 15 million stories across more than 10 Indian languages, with over 80% of users reading in their native languages. It mentioned that the product was highly popular among both readers and writers, with more than 70% of authors publishing exclusively on the platform. It also highlighted that Pratilipi was expanding into audio, comics, podcasts, and web series.

Expressing enthusiasm, Jungle Ventures said in its Linkedin post that the company was excited to partner with Ranjeet Singh and Shally Modi as it scaled stories rooted in Bharat to be read, heard, and watched worldwide. 

"Ranjeet, Sankar, and Shally are founders with rare grit and clarity. Over the past decade, the team has weathered every curveball the content world could throw. Through it all, they’ve stayed focused and disciplined on building a product that readers and writers love," said the Singapore-based platform.