Spotify launches Ads Manager in India

Spotify Ads Manager gives advertisers direct control to set up, manage, and optimise campaigns

by e4m Staff
Published: Apr 21, 2026 2:36 PM | 2 min read

Spotify has launched Spotify Ads Manager in India, allowing businesses to create and manage advertising campaigns across audio, video, and display formats.
The platform expands Spotify's advertising inventory to a broader range of Indian advertisers, enabling campaign activation via credit card or pre-pay options.
Arjun Kolady, Head of Sales at Spotify India, emphasized the platform's potential for brands of all sizes to connect with engaged audiences and drive measurable impact.
Spotify Ads Manager offers advertisers direct control over campaign setup and optimization, with the ability to launch campaigns quickly across various ad formats in music and podcasts.

Spotify has announced the rollout of Spotify Ads Manager in India — an advertising platform that enables Indian businesses to plan, create, and measure advertising campaigns across audio, video, and display formats.

The launch opens Spotify's advertising inventory to a significantly wider base of Indian advertisers. Advertisers can activate campaigns via credit card or pre-pay, with ad credits also available on invoicing.

Sharing his thoughts, Arjun Kolady, Head of Sales at Spotify India, said, “Spotify sits at the intersection of two powerful forces for advertisers — an audience that is in fan mode, with high intent, high emotion, and high recall, and an evolving platform where culture is created, discovered, and amplified across audio and beyond. With Spotify Ads Manager now live in India, we are making it possible for brands of every size — whether you are a CMO at an enterprise brand, a media agency buyer, or a growing D2C business — to reach these audiences directly and drive measurable impact. And for India's musicians, labels, artist managers, and podcasters, this is equally significant — Spotify Ads Manager gives them the tools to promote their work and connect with a global audience directly from India.”

Spotify Ads Manager gives advertisers direct control to set up, manage, and optimise campaigns — with the ability to launch in a matter of minutes.

The platform supports audio, video, and display ad formats, delivered across music and podcasts through both in-feed and in-stream placements.