Emraan Hashmi–Raghav Juyal pair returns in Spotify’s new ad

Spotify has released a new Wrapped 2025 ad that reunites Emraan Hashmi and Raghav Juyal, directly tapping into the popularity of their viral scene from Aryan Khan’s Netflix series The Ba**ds of Bollywood.

Their brief but widely shared interaction in the show — where Juyal plays an overexcited Emraan fan and bursts into “Kaho Na Kaho” — became one of the most replayed moments from the series, drawing heavy circulation across social media platforms.

In the new ad, Spotify places the two actors in a Wrapped-themed setup. The film opens with Hashmi seated in a VIP-style lounge as Juyal announces that “Wrapped has dropped” and rushes to check his top song. From there, the conversation quickly shifts into familiar territory for anyone who has watched The Ba**ds of Bollywood*. Hashmi nudges him about not singing for him the way he did earlier, referencing the now-famous fanboy sequence from the show.

The dialogue includes several explicit callbacks to Hashmi’s musical legacy. At one point, he jokes that “India ke aadhe Gen Z toh isliye paida hue kyunki uss raat Murder ke gaane chal rahe the,” tying the Wrapped joke back to the long-running popularity of his songs. Later in the clip, Juyal’s character plays his “top track,” Tu Hi Meri Shab Hai, while wearing a shirt printed with Hashmi’s face — a visual nod to the fan-obsession arc that made their Netflix scene stand out.

Hashmi’s deadpan delivery, Juyal’s fan-energy and a mix of in-jokes around “outsiders,” fandom and old film songs. Lines like “outsider hoke nepo wali harkat kar di” and the Murder reference have been highlighted across social media as key laugh points for viewers.

The video began trending soon after release, described as a “hilarious reunion” that “uses their familiar back-and-forth from The Ba**ds of Bollywood*,” while fans on social media have called it “the best ad” and praised the pairing as “the best duo of the year.”

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Rather than introducing a new pairing or storyline, Spotify has anchored its Wrapped communication to a moment that was already viral: the Emraan Hashmi–Raghav Juyal chemistry from Netflix. By lifting that existing pop-culture reference into a Wrapped context and adding lines around Gen Z, playlists and top songs, the ad positions itself squarely inside a conversation that viewers were already having about the duo.