new-ad

SEBI's new ad code brings finfluencers, AI avatars under celebrity rules

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Under the proposed framework, influencers with more than 5,00,000 followers on a single social media platform would be treated as celebrities

e4m Staff Jun 24, 2026 2:47 PM

Soumya Ranjan Acharya to join a global ad tech company

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Soumya Ranjan Acharya has quit Zee News after 6 years

e4m Staff Apr 9, 2026 10:10 AM

Zee onboards Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue

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Sandeep Mehrotra was previously Head of Advertisement Sales - Network Channels at Culver Max Entertainment

e4m Staff Feb 2, 2026 8:37 AM

Emraan Hashmi–Raghav Juyal pair returns in Spotify’s new ad

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The film capitalises on a moment that was already viral: the Emraan Hashmi–Raghav Juyal chemistry from Netflix series The Ba**ds of Bollywood

e4m Staff Dec 4, 2025 6:52 PM

Health-tech platform Eka Care unveils new ad campaign

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The film highlights that it is easy to monitor health

exchange4media Staff May 2, 2023 6:14 PM

Tata Soulfull promises a “BetterForYou” Breakfast with its new ad

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The multi-media digital campaign has been created and executed by Wondrlab

exchange4media Staff Dec 5, 2022 3:54 PM

upGrad highlights importance of professional doctorate degree through its new ad campaign

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The new spot has been conceptualised by The Womb

exchange4media Staff May 10, 2022 10:42 AM

In latest campaign, ZestMoney introduces its mascot ZeeGee

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#GameNeverOver is conceptualised and executed in-house

exchange4media Staff Apr 30, 2022 8:54 AM

Casio India launches new brand campaign ‘Farak Padta Hai’ for calculators

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The campaign shows how even decisions considered insignificant can impact your life

exchange4media Staff Apr 25, 2022 3:05 PM

Bumble encourages singles to make the first move in new campaign

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Releases two new films, Take a Hint and The First Move 

exchange4media Staff Dec 12, 2020 7:41 AM