libas
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
The campaign captures the charm of pre-festive moments, from heartfelt conversations and radiant smiles to the excitement of celebrations ahead
e4m Staff Sep 18, 2025 6:07 PM
Libas has collaborated with select homegrown brands like Sirona and Jain Shikanji
e4m Staff Jul 28, 2025 4:45 PM
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Shalinee Mishra Jul 11, 2025 8:36 AM
By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
Shantanu David Jun 23, 2025 9:21 AM
These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention
e4m Staff Jun 19, 2025 6:05 PM
We look at Spotify, Honda, Hyatt and other brands that dropped their ads this week
Soumya Gawri Dec 7, 2024 8:14 AM
Strategically timed, the campaign further aims to resonate with consumers as the wedding season comes into full swing
Sidhant Keshwani, Founder & CEO of Libas, took part in a fireside chat at Pitch Brand Talk and shared the brand’s journey from a family-owned business to being a powerhouse women’s fashion ecomm brand
e4m Staff Oct 17, 2024 2:20 PM
Sidhant Keshwani, Founder & CEO, Libas, talks about the evolution of the brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Ritika Raj Oct 1, 2024 1:34 PM
'This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion,' said brand ambassador Kiara Advani
e4m Staff Sep 27, 2024 2:12 PM
The brand has launched a campaign featuring Kiara Advani unveiling their spring-summer collection
Sara will be part of campaign films and stills across digital platforms, created in collaboration with The Script Room
exchange4media Staff Mar 9, 2022 10:57 AM