Libas launches Season of Joy campaign
The campaign captures the charm of pre-festive moments, from heartfelt conversations and radiant smiles to the excitement of celebrations ahead
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Published: Sep 18, 2025 6:07 PM | 1 min read
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Libas has announced the launch of its new campaign, Season of Joy – a celebratory ode to sisterhood, togetherness, and the anticipation of festivities. The campaign captures the charm of pre-festive moments, from heartfelt conversations and radiant smiles to the excitement of celebrations ahead, stated a press release.
Speaking on the launch, Sidhant Keshwani, Founder & CEO, Libas, said, “Festivals in India are as much about the days that lead up to the celebrations as they are about the main occasion. Season of Joy is our tribute to these cherished pre-festive moments—togetherness, laughter, and effortless style. We aim to inspire the modern Indian woman to embrace her individuality with grace, while strengthening Libas’ position as the preferred choice for festive wear.”
The campaign also introduces multiple capsule lines—Tarini, Co-ordsome, Blooming Prints, Khwaab, and Gerua—each reflecting a unique celebratory mood.
The Season of Joy collection is now available across all Libas platforms, including its D2C app, website, leading e-commerce marketplaces and offline stores nationwide.
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