Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

The report addressed the changing consumer patterns across categories relevant in current times

exchange4media Staff Oct 14, 2020 4:30 PM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television

exchange4media Staff Oct 3, 2020 9:13 AM

The ‘EkotaiShundor, EkotaiShokti’ campaign, crafted by WYP Brand Solution, features Mimi Chakraborty, the brand ambassador of Tanishq in the region

exchange4media Staff Oct 3, 2020 9:07 AM

Customers can avail of over 2,000 hyper-local offers through tie-ups with local merchants across semi-urban and rural locations

exchange4media Staff Oct 1, 2020 1:41 PM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Flipkart Wholesale is looking to digitally transform kiranas and MSMEs to help them grow faster

exchange4media Staff Sep 24, 2020 1:29 PM

According to the report, there has been a 28% year on year increase in the overall online retail sales

exchange4media Staff Sep 22, 2020 2:05 PM

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back

Noel Dsouza Aug 14, 2020 8:43 AM

Industry players believe the Indian Premier League coinciding with the festive season will not have a negative impact on GECs but will rather increase the overall TV viewership and the advertising pie

Sonam Saini Aug 11, 2020 9:14 AM

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri Aug 4, 2020 8:16 AM

The campaign is LIVE and active on social media platforms like Youtube, Facebook, Instagram, Twitter and LinkedIn

exchange4media Staff Dec 24, 2019 11:37 AM

The smartphone brand grows by over 160% from last year. With 10-million total shipments, realme retains its no.1 position among top 3 smartphone brands in India

exchange4media Staff Nov 5, 2019 4:58 PM

Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe

exchange4media Staff Oct 24, 2019 2:51 PM

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM