Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional

exchange4media Staff Sep 17, 2019 8:53 AM

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Guest Column: VP - Marketing, Sodexo Benefits and Rewards Services India writes about top digital marketing trends that B2B marketers can employ this festive season

Suvodeep Das Nov 19, 2018 8:54 AM

Players expect 50-100% increase in revenues during the festival period

Misbaah Mansuri Nov 9, 2018 8:05 AM

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan Nov 6, 2018 8:41 AM

Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan Nov 5, 2018 8:33 AM

The Great Kerala Shopping Utsav will start on November 15 and close on December 16

exchange4media Staff Nov 2, 2018 8:06 PM

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan Oct 31, 2018 8:23 AM

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan Oct 26, 2018 8:24 AM

Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers

Neethu Mohan Oct 23, 2018 8:41 AM

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan Oct 12, 2018 8:54 AM

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

Apeksha Mishra Oct 12, 2018 8:23 AM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM

Last year, e-commerce was the new kid on the block, advertising heavily on all the leading channels. This year too, the industry has maintained its position. ecommerce is leading in all the forms of advertising

Abid Hasan Oct 19, 2015 8:10 AM

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Despite the confusion over digitisation and ad caps, e-commerce players gave a boost to the TV industry, which also benefitted from the Lok Sabha elections

Abid Hasan & Collin Furtado Nov 4, 2014 8:01 AM