The ad introduces new products PERSBOL chair and the INGATORP table

e4m Staff Sep 23, 2023 8:12 AM


Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA

Aditi Gupta Sep 21, 2023 1:41 PM


The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

Tanzila Shaikh Sep 14, 2023 8:27 AM


Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report

e4m Desk Sep 1, 2023 11:19 AM

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Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts

Shantanu David Sep 1, 2023 9:00 AM


Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape

NATIVE CONTENT Aug 31, 2023 1:52 PM


Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending

Naziya Alvi Rahman Aug 1, 2023 8:51 AM


Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts

Naziya Alvi Rahman Apr 20, 2023 8:41 AM

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The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

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The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM


The campaign has been launched across multiple digital platforms

e4m Desk Oct 24, 2022 3:00 PM


The short film #ThodiSiJagahBanaLo is an ode to Indian artisans

e4m Desk Oct 24, 2022 8:37 AM


The light-hearted digital film offers a glimpse into the features of MB Prime

e4m Desk Oct 24, 2022 8:33 AM


The campaign featuring PV Sindhu will have a strong presence during T20 World Cup

e4m Desk Oct 22, 2022 8:23 AM


Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM


A report by InMobi and Branch has been released as a marketers’ guide for this festive season

e4m Desk Oct 17, 2022 12:49 PM


The #WeAreAmazon campaign showcases Amazon employees, associates, and partners

e4m Desk Oct 15, 2022 11:00 AM

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Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM