Festive season?blur=25

Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early

Shantanu David 15 hours ago


Venkataramani K, CEO of Health & Glow, shares plans for the festive season, the desire to grow the omni-channel experience and more

Nilanjana Basu 15 hours ago


Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM


Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government

Rasika Kiran Upasani Dec 31, 2021 8:55 AM


As per market estimates, the OTT platforms may grow their ad revenue anywhere between 20% and 30% during the festive quarter

Javed Farooqui Nov 29, 2021 8:26 AM

Rajiv Rajgopal?blur=25

AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season

Mansi Sharma Nov 9, 2021 8:22 AM


Indian brands, emboldened by dropping covid cases, are pulling out all the stops with new launches and aggressive ad campaigns

Shantanu David Oct 28, 2021 8:21 AM

Raj Kumar Rao?blur=25

The film brings together actors including Raj Kumar Rao, Sanjana Sanghi, Adarsh Gourav and Ishwak Singh who represent the ethos of the brand

exchange4media Staff Oct 23, 2021 6:00 PM


However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales

Mansi Sharma Oct 20, 2021 8:33 AM


The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

Asheesh Sharma?blur=25

Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more

Ritika Raj Oct 18, 2021 8:31 AM

Wow Skin Science Campaign?blur=25

The campaign talks about prioritizing yourself and indulging in a self-care session with the WOW Skin Science Ubtan Range

exchange4media Staff Oct 17, 2021 6:00 PM


The campaign highlights the difference between offline and online methods of ticket booking

exchange4media Staff Oct 14, 2021 6:56 PM

Vishal Shah?blur=25

Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks

Naziya Alvi Rahman Oct 14, 2021 8:49 AM


The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM


A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Sacking brands?blur=25

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM


The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable

exchange4media Staff Sep 20, 2021 1:36 PM

groupM playbook?blur=25

The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season

exchange4media Staff Sep 15, 2021 8:24 AM

brands and consumers?blur=25

This discussion is organised by The Indian Society of Advertisers in association with Free Press Journal and Republic TV

exchange4media Staff Sep 9, 2021 12:54 PM