festive-season

Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
Aditi Gupta Sep 21, 2023 1:41 PM

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Tanzila Shaikh Sep 14, 2023 8:27 AM

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM

Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape
NATIVE CONTENT Aug 31, 2023 1:52 PM

Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Naziya Alvi Rahman Aug 1, 2023 8:51 AM

Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
Naziya Alvi Rahman Apr 20, 2023 8:41 AM

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM

Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM

A report by InMobi and Branch has been released as a marketers’ guide for this festive season
e4m Desk Oct 17, 2022 12:49 PM

The #WeAreAmazon campaign showcases Amazon employees, associates, and partners
e4m Desk Oct 15, 2022 11:00 AM

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Sonam Saini Oct 12, 2022 8:48 AM