The campaign highlights the difference between offline and online methods of ticket booking

exchange4media Staff Oct 14, 2021 6:56 PM

Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks

Naziya Alvi Rahman Oct 14, 2021 8:49 AM

The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM

The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable

exchange4media Staff Sep 20, 2021 1:36 PM

The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season

exchange4media Staff Sep 15, 2021 8:24 AM

This discussion is organised by The Indian Society of Advertisers in association with Free Press Journal and Republic TV

exchange4media Staff Sep 9, 2021 12:54 PM

Industry leaders share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 8, 2021 8:59 AM

Dr. N K Arora, Chairperson, Covid-19 Working Group, National Technical Advisory Group on Immunization, spoke to Kailashnath Adhikari during the webcast of Visionary Talk series

exchange4media Staff Sep 6, 2021 8:25 AM

The campaign is named ‘The Biggest Jackpot your Brand can get in this Year’s Onam’

exchange4media Staff Jul 20, 2021 4:24 PM

Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

exchange4media Staff Apr 23, 2021 9:10 AM

Santa won’t be paying you a visit this year owing to the pandemic but you can still end this year with joys and laughter

exchange4media Staff Dec 23, 2020 3:19 PM

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 12, 2020 8:41 AM

Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company

Christina Moniz Dec 10, 2020 8:50 AM

In a conversation with exchange4media, Vishal Bhatnagar, Sales Director, South Asia, BBC Global News, talks about the TRP scam’s impact on the news genre, the festive season and much more 

Sonam Saini Dec 10, 2020 8:30 AM

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and more

Sonam Saini Dec 3, 2020 8:51 AM

This festive season, the ecom, F&B and auto sectors rose by 54%, 20% and 3% in Aug-Nov’20 while retail witnessed a drop of 17%, according to TAM data

exchange4media Staff Nov 26, 2020 9:06 AM

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM