festive-season

Guest Column: VP - Marketing, Sodexo Benefits and Rewards Services India writes about top digital marketing trends that B2B marketers can employ this festive season

Suvodeep Das 19-November-2018

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan 06-November-2018

Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan 05-November-2018

The Great Kerala Shopping Utsav will start on November 15 and close on December 16

exchange4media Staff 02-November-2018

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan 31-October-2018

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

Neethu Mohan 26-October-2018

Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers

Neethu Mohan 23-October-2018

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan 15-October-2018

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan 12-October-2018

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

Apeksha Mishra 12-October-2018

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas 07-August-2018

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff 03-October-2017

Last year, e-commerce was the new kid on the block, advertising heavily on all the leading channels. This year too, the industry has maintained its position. ecommerce is leading in all the forms of advertising

Abid Hasan 19-October-2015

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan 15-October-2015

Despite the confusion over digitisation and ad caps, e-commerce players gave a boost to the TV industry, which also benefitted from the Lok Sabha elections

Abid Hasan & Collin Furtado 04-November-2014

Despite the entry of e-commerce players and the projected ad spends by ASSOCHAM, print publications say business was good, not great

Abid Hasan 31-October-2014

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh 21-October-2014

The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates

exchange4media Staff 21-October-2014

Latest in the unending war of claims between the two dailies, is an ad from TOI that details the ads that are missing in HT's 2-minute version

Abid Hasan 10-October-2014