festive-season
Festive season?blur=25

Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early

Shantanu David 15 hours ago

Glow?blur=25

Venkataramani K, CEO of Health & Glow, shares plans for the festive season, the desire to grow the omni-channel experience and more

Nilanjana Basu 15 hours ago

OOH?blur=25

Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM

Radio?blur=25

Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government

Rasika Kiran Upasani Dec 31, 2021 8:55 AM

OTT?blur=25

As per market estimates, the OTT platforms may grow their ad revenue anywhere between 20% and 30% during the festive quarter

Javed Farooqui Nov 29, 2021 8:26 AM

Rajiv Rajgopal?blur=25

AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season

Mansi Sharma Nov 9, 2021 8:22 AM

retail?blur=25

Indian brands, emboldened by dropping covid cases, are pulling out all the stops with new launches and aggressive ad campaigns

Shantanu David Oct 28, 2021 8:21 AM

Raj Kumar Rao?blur=25

The film brings together actors including Raj Kumar Rao, Sanjana Sanghi, Adarsh Gourav and Ishwak Singh who represent the ethos of the brand

exchange4media Staff Oct 23, 2021 6:00 PM

retail?blur=25

However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales

Mansi Sharma Oct 20, 2021 8:33 AM

consumers?blur=25

The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

Asheesh Sharma?blur=25

Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more

Ritika Raj Oct 18, 2021 8:31 AM

Wow Skin Science Campaign?blur=25

The campaign talks about prioritizing yourself and indulging in a self-care session with the WOW Skin Science Ubtan Range

exchange4media Staff Oct 17, 2021 6:00 PM

redbus?blur=25

The campaign highlights the difference between offline and online methods of ticket booking

exchange4media Staff Oct 14, 2021 6:56 PM

Vishal Shah?blur=25

Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks

Naziya Alvi Rahman Oct 14, 2021 8:49 AM

Redseer?blur=25

The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM

OOH?blur=25

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Sacking brands?blur=25

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM

Panasonic?blur=25

The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable

exchange4media Staff Sep 20, 2021 1:36 PM

groupM playbook?blur=25

The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season

exchange4media Staff Sep 15, 2021 8:24 AM

brands and consumers?blur=25

This discussion is organised by The Indian Society of Advertisers in association with Free Press Journal and Republic TV

exchange4media Staff Sep 9, 2021 12:54 PM