festive-season
Unlocking festive growth in Uttam Bharat requires understanding the preferences of the consumers, the right media, and the right strategy
NATIVE CONTENT Aug 17, 2026 8:58 AM
Advertisers are seeking stronger audience proof, customised integrations and performance-linked deals, making broadcasters work harder to sell spot inventory
Imran Fazal Aug 14, 2026 8:54 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Sandhi Sarun Aug 5, 2026 8:39 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM
This year, Sankranti posts draw on tradition, everyday cultural cues, and simple greetings as brands connect with audiences during the harvest festival
Vaishnavi Deshpande Jan 14, 2026 4:16 PM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Kanchan Srivastava Nov 17, 2025 9:00 AM
As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, data-led storytelling and a new balance between emotion and efficiency
Anuja Jain and Aryendra Khan Nov 5, 2025 9:34 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Oct 29, 2025 10:44 AM
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
Aditi Gupta Oct 29, 2025 9:01 AM
This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India
Shalinee Mishra Oct 28, 2025 6:14 PM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all
Shantanu David Oct 22, 2025 9:06 AM
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
e4m Staff Oct 21, 2025 9:00 AM
Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness
e4m Staff Oct 21, 2025 8:59 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
A look at campaigns that turned the festive frenzy into pure creative sparkle
Aryendra Khan Oct 20, 2025 8:45 AM
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Soumya Gawri Oct 18, 2025 9:40 AM
The campaign is being rolled out across multiple platforms and markets, engaging audiences over the next six months
e4m Staff Oct 17, 2025 10:11 AM
According to industry buzz, there is a clear preference for short-form video during the festive rush, with formats such as Reels and YouTube Shorts commanding 20–25% higher fees than static posts
Shalinee Mishra Oct 17, 2025 9:00 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
Kanchan Srivastava Oct 16, 2025 8:43 AM
This Diwali, as connection and nostalgia take center stage, chatbots are helping brands deliver both personalised greetings and seamless sales with a human touch
Anuja Jain Oct 16, 2025 8:24 AM
The TVC has been conceptualised by Godrej Creative Lab, the in-house creative studio of GCPL
e4m Staff Oct 15, 2025 3:42 PM
Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork
e4m Staff Oct 14, 2025 4:35 PM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
The study presents one of the most detailed analyses of rural consumer preferences ever conducted in India
e4m Staff Oct 14, 2025 8:55 AM
As per industry estimates, Blinkit, Zepto and Swiggy Instamart are collectively generating ₹3,000–3,500 cr in ad revenues; D2C, FMCG brands have upped ad spends from 5 to 15–20% in just a year
Shantanu David Oct 14, 2025 8:49 AM
D2C advertisers reallocating 25-40% of festive budgets for regional activations; brands want tailored budgets, messaging, and content mixes as per state, language and micro-markets
Sunidhi Vijay Oct 10, 2025 9:08 AM
As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push
Shalinee Mishra Oct 10, 2025 8:42 AM
Conceptualised and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates festivities today
A series of short digital films have also been released on the bank’s social media platforms
e4m Staff Sep 29, 2025 2:20 PM
This campaign inspires a shift from conventional Diwali gifting as a formality to heartfelt choices
e4m Staff Sep 25, 2025 1:20 PM
The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’
e4m Staff Sep 25, 2025 12:16 PM