festive-season
The campaign is LIVE and active on social media platforms like Youtube, Facebook, Instagram, Twitter and LinkedIn
exchange4media Staff Dec 24, 2019 11:37 AM
The smartphone brand grows by over 160% from last year. With 10-million total shipments, realme retains its no.1 position among top 3 smartphone brands in India
exchange4media Staff Nov 5, 2019 4:58 PM
Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe
exchange4media Staff Oct 24, 2019 2:51 PM
Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb
Noel Dsouza Oct 16, 2019 9:02 AM
Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter
Nafisa Shaheen Oct 10, 2019 8:45 AM
Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan
Tasmayee Laha Roy Oct 1, 2019 8:25 AM
Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season
Shreshtha Verma Sep 23, 2019 8:54 AM
Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional
exchange4media Staff Sep 17, 2019 8:53 AM
Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales
Dolly Mahayan Sep 9, 2019 8:56 AM
Most industry heads say they are sure about the sales picking up during the festive season
Dolly Mahayan Sep 4, 2019 8:39 AM
Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business
Neethu Mohan Aug 13, 2019 8:21 AM
Guest Column: VP - Marketing, Sodexo Benefits and Rewards Services India writes about top digital marketing trends that B2B marketers can employ this festive season
Suvodeep Das Nov 19, 2018 8:54 AM
Players expect 50-100% increase in revenues during the festival period
Misbaah Mansuri Nov 9, 2018 8:05 AM
Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.
Dolly Mahayan Nov 6, 2018 8:41 AM
Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer
Dolly Mahayan Nov 5, 2018 8:33 AM
The Great Kerala Shopping Utsav will start on November 15 and close on December 16
exchange4media Staff Nov 2, 2018 8:06 PM
Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas
Dolly Mahayan Oct 31, 2018 8:23 AM
Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav
Neethu Mohan Oct 26, 2018 8:24 AM
Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers
Neethu Mohan Oct 23, 2018 8:41 AM
