festive-season
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
Aditi Gupta Sep 21, 2023 1:41 PM
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Tanzila Shaikh Sep 14, 2023 8:27 AM
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM
Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape
NATIVE CONTENT Aug 31, 2023 1:52 PM
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Naziya Alvi Rahman Aug 1, 2023 8:51 AM
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
Naziya Alvi Rahman Apr 20, 2023 8:41 AM
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The light-hearted digital film offers a glimpse into the features of MB Prime
The campaign featuring PV Sindhu will have a strong presence during T20 World Cup
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
e4m Desk Oct 17, 2022 12:49 PM
The #WeAreAmazon campaign showcases Amazon employees, associates, and partners
e4m Desk Oct 15, 2022 11:00 AM
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Sonam Saini Oct 12, 2022 8:48 AM
