Kalyan Jewellers unveils Chhath Puja campaign featuring Chhavi Pandey and Manas Shah
The campaign draws inspiration from the everyday moments that define the spirit of the festival
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Published: Oct 26, 2025 8:00 AM | 1 min read
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Kalyan Jewellers marks Chhath Puja with a digital film featuring popular actors Chhavi Pandey and Manas Shah. Inspired by the everyday moments that come alive during the festival, the film captures the quiet magic of shared tasks and deep devotion.
Set in the familiar bustle of a household on the eve of Chhath Puja, it follows a couple as they navigate chores, rituals, and celebrations, reminding us that tasks and worries fade away when the Chhath ka suraj rises. Through these tender moments, the film portrays not just devotion to the divine, but also to each other.
In the final, poignant moment, as the rituals reach their culmination, the husband surprises his wife with a stunning Kalyan Jewellers necklace - a token of love, admiration, and gratitude. The piece becomes a symbol of shared faith and companionship, reflecting the brand’s belief that every celebration shines brighter when adorned with love and meaning.
This Chhath Puja, Kalyan Jewellers invites you to treasure the bonds that matter most, because every relationship, like gold, shines brighter when cared for with devotion.
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