The campaign has been conceptualised by Thought Blurb Communications

e4m Staff Oct 29, 2025 10:44 AM

This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India

Shalinee Mishra Oct 28, 2025 6:14 PM

The campaign draws inspiration from the everyday moments that define the spirit of the festival

e4m Staff Oct 26, 2025 8:00 AM

The campaign is designed for Gen Z

e4m Staff Oct 26, 2025 4:00 AM

Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork

e4m Staff Oct 14, 2025 4:35 PM

A few brands have tapped into Chhath Puja’s essence, launching campaigns that resonate with consumers

Shalinee Mishra Nov 9, 2024 8:44 AM

Launches a special music video celebrating the festivities, as well as special packs

e4m Staff Nov 16, 2023 4:03 PM