festive-campaigns
This year, Sankranti posts draw on tradition, everyday cultural cues, and simple greetings as brands connect with audiences during the harvest festival
Vaishnavi Deshpande Jan 14, 2026 4:16 PM
e4m caught up with marketers and industry heads to understand how they identify meaningful metrics versus festive noise, and what they actually learn from the ad frenzy once the lights dim
Pooja Yadav Nov 14, 2025 9:36 AM
For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement
Soumya Gawri Nov 1, 2025 8:28 AM
The campaign has been conceptualised and executed by Tonic Worldwide
e4m Staff Oct 30, 2025 11:00 AM
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Oct 29, 2025 10:44 AM
This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India
Shalinee Mishra Oct 28, 2025 6:14 PM
The campaign urges people to go beyond personal celebrations and spread joy to those who are often forgotten or left out
e4m Staff Oct 27, 2025 12:44 PM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
e4m Staff Oct 21, 2025 9:00 AM
Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness
e4m Staff Oct 21, 2025 8:59 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
Kanchan Srivastava Oct 16, 2025 8:43 AM
The TVC has been conceptualised by Godrej Creative Lab, the in-house creative studio of GCPL
e4m Staff Oct 15, 2025 3:42 PM
Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork
e4m Staff Oct 14, 2025 4:35 PM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
Conceptualised in-house, the film puts a humorous twist on the idiom ‘born with a silver golden spoon’
e4m Staff Oct 13, 2025 11:29 AM
The campaign is led by a brand film featuring the Audi Q3 Sportback while also showcasing Audi’s luxurious Q models, including Audi Q5 and Audi Q7
e4m Staff Oct 13, 2025 10:36 AM
Rooted in the brand’s ‘Duniya Ko Rang Do’ philosophy, the film captures how beyond the rituals and lights, Diwali’s brightest glow comes from the people we call ‘family’
e4m Staff Oct 11, 2025 8:26 AM
As Diwali nears, brands intensify their festive campaigns. Let’s take a look at the creative hits and misses currently lighting up our screens this season
Soumya Gawri Oct 11, 2025 7:46 AM
As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push
Shalinee Mishra Oct 10, 2025 8:42 AM
Alongside the OOH campaign, the brand film featuring Virat Kohli highlights about Duropedic’s five-zone support system
Guest Column: Tejinder Gill, Managing Director of The Trade Desk, India, explains how the festive ad frenzy is heating up, with brands pouring billions into the battle for consumer attention
Tejinder Gill Oct 8, 2025 8:27 AM
Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue
Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM
The festive film for ‘Spark Your Imagination’, featuring Samantha Ruth Prabhu, is a vibrant, cinematic celebration of contemporary style
Conceptualised and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates festivities today
In the film, OPPO Reno14 5G Diwali Edition and OPPO F31 Pro+ 5G emerge as the enablers of these special chapters
In 2025, AI has shifted from deck to delivery by not just aiding media optimisation, but building actual campaign assets, powering multilingual rollouts, and automating real-time creative shifts
Shantanu David Oct 3, 2025 8:55 AM
The limited-time offerings are designed to make every moment of Durga Puja and Diwali more delightful
The festive edition of ‘Bring Home the Smart’ campaign is not only about smart home solutions but also about aligning with the aspirations of modern Indian households
e4m Staff Sep 30, 2025 2:38 PM
The campaign is conceptualised in-house by the OnePlus marketing team and directed by OML
e4m Staff Sep 26, 2025 3:48 PM
The campaign also highlights Polycab’s contribution to India’s infrastructure
e4m Staff Sep 24, 2025 4:30 PM
Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards
Shalinee Mishra and Pooja Yadav Sep 16, 2025 9:34 AM
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Shantanu David Nov 10, 2023 8:39 AM
The ad campaign has been conceptualized by Kandid Kanvas & Social Cloud, and the production house is Bombay Film Company.
exchange4media Staff Oct 1, 2022 8:00 PM
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Mansi Sharma Oct 14, 2021 6:55 PM