Dainik Bhaskar’s ‘Sarthak Deepawali 2025’ inspires India to celebrate with purpose

Dainik Bhaskar Group has launched the 2025 edition of its much-loved initiative ‘Sarthak Deepawali’. With the thought-provoking message “Khushiyon ki Jyot Jalayein, Kisi ki Deepawali Sarthak Banayein”, the campaign urges people to go beyond personal celebrations and spread joy to those who are often forgotten or left out.

This year’s campaign film delivers a simple yet powerful message — that even small acts of kindness can spark joy and illuminate lives. Whether it’s a helping hand, a heartfelt gesture, or a few kind words, the ripple effect of goodness mirrors the glowing lamps of Diwali — returning warmth and happiness to the giver as well.

“Sarthak Deepawali is our way of reminding everyone that Diwali becomes truly meaningful when we bring light into someone else’s life. This year, let’s step out of our comfort zone — help someone who really needs it, share a little warmth, and make their festival brighter. When we do that, we’ll find that the same light and happiness come back to us,” said Girish Agarwal, Promoter Director, Dainik Bhaskar Group.

Adding to this, Pawan Pandey, Head – Brand & Product Marketing, Dainik Bhaskar Group, said: “The idea behind Sarthak Deepawali is simple – Diwali feels complete only when we spread happiness. We wanted to inspire people to go beyond celebration and make a real difference in someone’s life. That’s the true spirit of Diwali — when one smile leads to many.”

Through the ‘Sarthak Deepawali’ initiative, Dainik Bhaskar champions a more inclusive and compassionate Diwali — one where people actively seek out those who remain unseen and uncelebrated, and share the festival’s light with them.

From individuals supporting domestic helpers, to families donating to underprivileged communities, the campaign showcases stories that reflect the transformative power of kindness.