chhath-puja
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Oct 29, 2025 10:44 AM
This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India
Shalinee Mishra Oct 28, 2025 6:14 PM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork
e4m Staff Oct 14, 2025 4:35 PM
A few brands have tapped into Chhath Puja’s essence, launching campaigns that resonate with consumers
Shalinee Mishra Nov 9, 2024 8:44 AM
The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival
exchange4media Staff Oct 29, 2022 8:12 AM
The channel, for the first time in Bhojpuri entertainment category, celebrates the auspicious festival Chhath’s rooted mythological origins by bringing on board the Arun Govil and Deepika Chikhalia
exchange4media Staff Nov 13, 2020 6:49 PM