jewellery-brands
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players
Sunidhi Vijay Apr 6, 2026 9:14 AM
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Ethera is a Bengaluru-based laboratory-grown diamond jewellery brand
e4m Staff Feb 10, 2026 12:19 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
Ranbir Kapoor’s role will focus on strengthening the brand’s visibility nationally
e4m Staff Jan 22, 2026 4:45 PM
Previously, Apurv Singh has worked with the TATA Group, Reliance Brands Limited, Godrej Properties, among others
Shahid Kapoor and Mira Rajput Kapoor will lead KISNA’s campaign featuring the new tagline ‘Khushi Ke Har Pal’
e4m Staff Nov 28, 2025 1:37 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
‘Swa’s philosophy ‘As Real As You’ deeply resonates with who I am’, says Preity G Zinta
e4m Staff Oct 16, 2025 12:45 PM
Southern jewellers amp up strategic offers and design innovations to attract conscious buyers seeking versatile designs and counter the dampener of high gold rates
Jagruti Verma Oct 30, 2024 9:07 AM
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times
Shantanu David Nov 3, 2021 8:31 AM
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM
The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day
exchange4media Staff Jan 25, 2020 4:05 PM