kalyan-jewellers
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26
Kalyan Jewellers India posted a profit of Rs 416 crore, up from Rs 218 crore a year earlier, and 60% higher than Rs 260 crore in Q2 FY26
e4m Staff Feb 9, 2026 12:43 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
The partnership comes as RCB Women begin their Women’s T20 League 2026 campaign today
e4m Staff Jan 13, 2026 11:49 AM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
Amid the festive cheer, let's dive into what adland has in store for us this week
Soumya Gawri Aug 9, 2025 7:49 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
'In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for,' said Ramesh Kalyanaraman, Director, Candere
e4m Staff May 20, 2025 4:53 PM
Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery
e4m Staff Apr 10, 2025 5:09 PM
The ‘Kalyan Muhurat Bride: Celebrating Her’ campaign is now live across various platforms, including television and social media
e4m Staff Jan 17, 2025 7:11 PM
Vivek Kangath joins Kalyan Jewellers with over a 15+years of experience in the field of corporate communications and PR
e4m Staff Aug 28, 2024 12:35 PM
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The digital film addresses a sensitive topic of embracing parenthood through adoption
The film underscores the cultural nuances associated to the festival of Makar Sankranti
e4m Staff Jan 11, 2024 5:17 PM
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
The film is a tale of fortitude, elegance, and perseverance that has contributed to shaping India's indomitable spirit
exchange4media Staff Aug 14, 2023 8:46 AM
Chemmany has been associated with the jewellery brand for over 4 years
exchange4media Staff Aug 9, 2023 2:26 PM
The campaign went live on 22nd March and will continue until 23rd April
exchange4media Staff Mar 27, 2023 4:38 PM
The digital campaign features Kalyan Jewellers’ regional ambassador Pooja Sawant
exchange4media Staff Mar 4, 2023 9:46 AM
The ad film captures the festive spirit and the ancient cultural practices of Tamil Nadu
exchange4media Staff Jan 9, 2023 4:40 PM
The brand has roped in Indian women’s footballer Sweety Devi for the same
exchange4media Staff Nov 22, 2022 12:30 PM
Industry leaders say they are confident of making record sales; go all out with promotions and offers
Nilanjana Basu Oct 21, 2022 8:49 AM
Also featuring in the film are Katrina Kaif, Akkineni Nagarjuna, Prabhu Ganesan, and Shiva Rajkumar
exchange4media Staff Oct 10, 2022 12:51 PM
Ad features regional brand ambassador Ritabhari Chakraborty
exchange4media Staff Sep 24, 2022 2:00 PM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM
The TVC features brand ambassadors Manju Warrier and Wamiqa Gabbi
exchange4media Staff Aug 20, 2022 8:37 AM
Iyer has previously worked for Morgan Stanley, JP Morgan Chase, Essar, and GE
exchange4media Staff Jun 11, 2021 11:36 AM
The list of top ads in six Indian languages is an indication of consumer preferences leaning towards regional content
exchange4media Staff Dec 23, 2020 1:54 PM
Mzaalo has announced its partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others
exchange4media Staff Nov 19, 2020 12:52 PM
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival
Misbaah Mansuri Nov 13, 2020 8:38 AM
The actress took to her social media account and posted a pic of hers wearing jewellery from Kalyan Jewellers’ latest collection
exchange4media Staff Nov 10, 2020 12:58 PM
Aims to enhance digital-first strategy to strengthen connect with new-age audiences
exchange4media Staff Jul 2, 2020 4:06 PM
The brand campaign TVC is expected to launch in June and will run through the season
exchange4media Staff May 30, 2020 3:36 PM
The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off
Sonam Saini Apr 8, 2020 8:34 AM
The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt
exchange4media Staff Apr 6, 2020 12:22 PM
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
exchange4media Staff Mar 17, 2020 2:34 PM