Aims to enhance digital-first strategy to strengthen connect with new-age audiences

exchange4media Staff Jul 2, 2020 4:06 PM

The brand campaign TVC is expected to launch in June and will run through the season

exchange4media Staff May 30, 2020 3:36 PM

The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt

exchange4media Staff Apr 6, 2020 12:22 PM

The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant

exchange4media Staff Mar 17, 2020 2:34 PM

Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium to target the digitally-savvy customer

Shikha Paliwal Dec 10, 2019 9:05 AM

Expected to close on a growth rate in the single digit, the country’s biggest festival came as a saviour for the industry struggling due to a slowdown in the economy

Naziya Alvi Rahman Nov 7, 2019 9:07 AM

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM

Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi

exchange4media Staff Oct 11, 2019 8:33 AM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals

exchange4media Staff Jul 8, 2019 8:04 AM

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

Pooja Sawant, Kinjal Rajpriya, Wamiqa Gabbi and Ritabhari Chakraborty have been signed for Maharashtra, Gujarat, Punjab and West Bengal

exchange4media Staff Jun 3, 2019 1:17 PM

Brand ambassadors Katrina Kaif, Shweta Bachchan Nanda and Prabhu Ganesan took to Instagram to mark their participation

exchange4media Staff May 13, 2019 3:37 PM

Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men

Shweta Raaj Singh May 7, 2019 9:03 AM

Through campaign and video, the brand aims to celebrate women’s individuality, dreams and strengths this International Women’s Day

exchange4media Staff Mar 6, 2019 12:10 PM

From Borosil to Kalyan Jewellers and The Man Company to Platinum, brands have produced liberating ad films in this season of love 

Noel Dsouza Feb 14, 2019 9:08 AM

A bank union has alleged that the ad is ‘disgusting’ and creates distrust in the banking system

exchange4media Staff Jul 19, 2018 11:57 AM

The TVC emphasizes the value of trust and the importance of standing up for what is right

exchange4media Staff Jul 17, 2018 12:24 PM