Kalyan Jewellers’ FY26 ad spends up 22%

The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26

by e4m Staff
Published: May 8, 2026 7:09 PM | 2 min read

Kalyan Jewellers reduced its advertising expenses by nearly 30% in Q4 FY26, spending Rs 103.8 crore, while still achieving a 66% increase in consolidated revenue to Rs 10,275 crore compared to the same quarter last year.
The company's profit after tax (PAT) for Q4 FY26 rose 118% to Rs 410 crore, up from Rs 188 crore in Q4 FY25, with standalone revenue in India growing 68% year-on-year to Rs 8,994 crore.
For the full fiscal year FY26, consolidated revenue increased 43% to Rs 35,743 crore, and PAT surged 86% to Rs 1,350 crore, compared to Rs 714 crore in FY25.
Kalyan Jewellers' international operations also performed well, with overseas revenue rising over 43% to Rs 1,157 crore in Q4 FY26, and the company acquired an additional 15% stake in its lifestyle jewellery platform, Candere, for Rs 42.1 crore.

Jewellery retailer Kalyan Jewellers sharply reduced its advertising spends in the March quarter even as it posted strong double-digit growth in revenue and profit for Q4 FY26.

The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26, according to its latest financial disclosures.

For the full year, advertisement expenses increased 21.7% to Rs 468.4 crore in FY26 from Rs 384.9 crore in FY25.

Despite the sequential moderation in ad spends, the company reported consolidated revenue of Rs 10,275 crore in Q4 FY26, up 66% from Rs 6,189 crore in the corresponding quarter last year. Consolidated profit after tax (PAT) rose 118% to Rs 410 crore during the quarter, compared to Rs 188 crore in Q4 FY25.

On a standalone India basis, revenue for Q4 FY26 grew 68% year-on-year to Rs 8,994 crore, while PAT increased 97% to Rs 366 crore.

For the full financial year FY26, consolidated revenue rose 43% to Rs 35,743 crore from Rs 25,045 crore in FY25. Consolidated PAT surged 86% to Rs 1,350 crore against Rs 714 crore in the previous fiscal.

The company’s international operations also recorded healthy growth. Revenue from overseas markets rose over 43% year-on-year to Rs 1,157 crore in Q4 FY26, compared to Rs 807 crore in the year-ago quarter. PAT from international operations more than doubled to Rs 29 crore from Rs 14 crore.

Its lifestyle jewellery platform Candere reported revenue of Rs 131 crore and profit of Rs 3 crore during the quarter.

Commenting on the performance, Ramesh Kalyanaraman said the company ended the previous financial year on a strong note and carried the momentum into the current fiscal.

“We witnessed strong growth in our Akshaya Tritiya sale this year and we continue to see encouraging momentum in consumer demand, especially around the wedding purchases during the current quarter,” he said.

The company also noted that during the previous year it acquired an additional 15% stake in Candere Lifestyle Jewellery, taking its ownership from 85% to 100% for a consideration of Rs 42.1 crore.