Kalyan Jewellers celebrates Poila Boishakh with film featuring Ritabhari Chakraborty
Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery
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Published: Apr 10, 2025 5:09 PM | 1 min read
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As Bengal ushers in the Bengali New Year with vibrant traditions and heartfelt celebrations; Kalyan Jewellers has launched a soulful digital film featuring brand ambassador Ritabhari Chakraborty, capturing the essence of Poila Boishakh through the age-old art of Kabi Gaan — a poetic exchange between a couple.
Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery — a symbol of love, appreciation, and celebration. Blending nostalgia with contemporary storytelling, the film beautifully reflects the brand’s ethos of celebrating life’s meaningful moments through jewellery.
The film promotes the brand's collection for the festival, featuring intricately designed pieces that echo Bengal’s rich artistic legacy.
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