Libas launches ‘Maa of All Sales’ campaign

Libas has introduced a creatively led campaign titled ‘Maa of All Sales’, a bold and witty take on the seasonal shopping bringing back its flagship Purple Days Sale.
It’s a continuation of Libas’ efforts to build campaigns that go beyond price points and tap into consumer sentiments, bringing a mix of humour, emotion, and relatability to the retail experience.

Strengthening the campaign’s community-first narrative, Libas collaborated with select homegrown brands including Sirona and Jain Shikanji – all known for their commitment to quality and rooted Indian values.

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Sidhant Keshwani, Founder & CEO of Libas, stated, “This campaign embodies our approach to storytelling—combining scale with cultural insight and a touch of humor. ‘Maa of All Sales’ captures the energy around this period of heightened shopping activity while keeping the experience light and accessible.”

The campaign’s launch was brought to life through an immersive, multi-sensory marketing activation. At Libas’ flagship store in Lajpat Nagar, the brand turned the streets purple, creating a striking visual identity that extended from storefront façades to sidewalks. The unveiling was marked by a dramatic drop-down moment, followed by the release of hundreds of purple balloons, symbolically ushering in the sale.

Nisha Khatri, Head of Marketing at Libas, added, “This campaign was designed to be immersive at every level. From strategic brand collaborations to thoughtful shopper touchpoints like our Purple VIP Passes, every element was crafted to elevate the customer experience while staying true to our identity as a brand that champions customer experience and homegrown talent.”