Chandan Mendiratta wins CMO Content Engagement Award for exemplary brand leadership

Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s identity in the competitive quick-commerce industry

by e4m Staff
Published: Mar 22, 2025 5:09 PM | 2 min read

Chandan Mendiratta, the Chief Brand Officer and Chief Culture Officer at Zepto, has been honored with The CMO Content Engagement Award at the Laqshya Pitch CMO Awards 2025 event. With a career spanning over a decade in leadership roles across top-tier companies, Mendiratta has consistently pushed the boundaries of innovative brand storytelling and growth marketing.

Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s identity in the competitive quick-commerce industry. His leadership in crafting engaging campaigns and fostering a strong corporate culture has set new benchmarks for the brand.

Prior to his role at Zepto, Mendiratta was the Chief Growth Officer at Classplus, where he drove significant business expansion and strengthened the brand’s positioning in the ed-tech space. His tenure at Zomato further cemented his reputation as a marketing visionary. As Head of Brand Marketing, he spearheaded campaigns like the AI-driven ad featuring Hrithik Roshan and the viral 'Jalebi Baby' collaboration with Universal Music Group, demonstrating his knack for fusing entertainment with branding to drive engagement.

Beyond advertising and marketing, Mendiratta has been at the forefront of social impact initiatives. As the Head of Zomato Feeding India, he led the country’s largest food distribution drive during the COVID-19 lockdown, ensuring millions of meals reached those in need. His ability to combine business objectives with social responsibility has distinguished him as a well-rounded leader.