chandan-mendiratta
Chandan Mendiratta, Chief Brand Officer at Zepto, speaks to e4m on greenlighting ideas that would typically struggle to pass conventional brand filters, his take on marketing measurement and more
Chehneet Kaur Dec 23, 2025 12:31 PM
Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s identity in the competitive quick-commerce industry
e4m Staff Mar 22, 2025 5:09 PM