Pelki Tshering: Heralding transparency and building of trust
Pelki Tshering, Chief Marketing Officer, Tanishq, was honoured with the CMO Growth Award at the Laqshya Pitch Best CMO Awards 2025
by
Published: Mar 22, 2025 10:05 AM | 1 min read
Follow Us
Pelki Tshering, Chief Marketing Officer at Tanishq, a leading jewellery brand from the TATA Group, was honoured with the CMO Growth Award at the Laqshya Pitch Best CMO Awards 2025.
She was among the host of distinguished marketers who were recognised, honoured and celebrated for their innovative, creative and outstanding work.
Pelki Tshering is focused on building customer confidence in natural diamonds and enhancing the brand's marketing efforts. Tshering emphasises the importance of transparency and demonstration in building trust with customers.
Under her leadership, Tanishq is setting up expertise centers within stores to offer customers first-hand experience in understanding diamond quality. She believes in creating hyper-personalized experiences that connect with customers' evolving needs.
Tshering's approach involves integrating digital engagement with a strong presence in traditional media, leveraging advanced analytics and AI to enhance customer experiences.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News