Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM

The 60-sec-long digital film has been conceptualised by Lowe Lintas

exchange4media Staff Jul 24, 2021 8:06 AM

She previously worked as a Chief Marketing Officer for Tanishq

exchange4media Staff Jul 19, 2021 10:56 AM

Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother

exchange4media Staff Jun 28, 2021 3:17 PM

The account was won following a multi-agency pitch

exchange4media Staff Apr 19, 2021 11:52 AM

Avnish Anand is currently the Co-Founder at CaratLane

exchange4media Staff Apr 12, 2021 4:05 PM

The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas

exchange4media Staff Mar 28, 2021 6:00 PM

The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering

exchange4media Staff Feb 22, 2021 11:28 AM

The 40-second brand campaign will showcase Mia’s latest ‘The Cupid Edit’ collection

exchange4media Staff Feb 12, 2021 10:17 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad

exchange4media Staff Jan 3, 2021 6:00 PM

On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of illogical trolling

exchange4media Staff Dec 3, 2020 8:54 AM

From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations

exchange4media Staff Nov 16, 2020 8:08 AM

Just last month, the brand faced massive criticism for an ad showing inter-faith marriage

exchange4media Staff Nov 10, 2020 9:03 AM

The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month

exchange4media Staff Nov 6, 2020 5:07 PM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate

Abhik Santara Oct 20, 2020 11:09 AM

In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls 

Neeta Nair Oct 20, 2020 9:00 AM

As per media reports, on the Tanishq ad row, the home minister is reported to have said that 'over activism' should be avoided

exchange4media Staff Oct 19, 2020 12:07 PM

Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations

Ronita Mitra Oct 19, 2020 9:15 AM