tanishq
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of illogical trolling
exchange4media Staff Dec 3, 2020 8:54 AM
From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations
exchange4media Staff Nov 16, 2020 8:08 AM
Just last month, the brand faced massive criticism for an ad showing inter-faith marriage
exchange4media Staff Nov 10, 2020 9:03 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Abhik Santara Oct 20, 2020 11:09 AM
In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls
Neeta Nair Oct 20, 2020 9:00 AM
As per media reports, on the Tanishq ad row, the home minister is reported to have said that 'over activism' should be avoided
exchange4media Staff Oct 19, 2020 12:07 PM
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations
Ronita Mitra Oct 19, 2020 9:15 AM
Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’
exchange4media Staff Oct 19, 2020 9:03 AM
Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with
Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 17, 2020 9:06 AM
In its official statement, the association has sworn to stand by Tanishq, which is a member of the ISA
exchange4media Staff Oct 15, 2020 12:01 PM
Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad
Misbaah Mansuri Oct 15, 2020 9:11 AM
AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it
exchange4media Staff Oct 14, 2020 5:37 PM
The Advertising Club has condemned the threatening and targeting of Tanishq and its employees
exchange4media Staff Oct 14, 2020 5:25 PM
In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages
exchange4media Staff Oct 14, 2020 4:13 PM
