tanishq
Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season
Conceptualized by Tanishq and WYP Brand Solutions, the film equates a brother-sister bond to a nurse-patient relationship
exchange4media Staff Jul 27, 2020 12:31 PM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
The campaign has been conceptualized by WYP Brand Solutions
exchange4media Staff Jun 19, 2020 2:50 PM
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
exchange4media Staff Jun 3, 2020 8:37 AM
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
Misbaah Mansuri Mar 9, 2020 8:45 AM
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations
exchange4media Staff Jan 4, 2020 9:09 AM
The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH
Noel Dsouza Jan 3, 2020 8:24 AM
We take a look at how brands have connected with their online audience on International Men’s Day
Shreshtha Verma Nov 19, 2019 3:42 PM
Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season
exchange4media Staff Oct 30, 2019 8:50 AM
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group
exchange4media Staff Oct 18, 2019 3:46 PM
Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations
exchange4media Staff Oct 12, 2019 12:02 PM
Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women
exchange4media Staff Sep 16, 2019 2:53 PM
The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility
exchange4media Staff Sep 3, 2019 1:42 PM
Conceptualized by WYP Brand Solutions, the campaign aims to highlight the responsible and sustainable business practices employed by the brand
exchange4media Staff Aug 7, 2019 1:08 PM
The commercial for Tanishq’s new Ahalya collection has been conceptualised by Lowe Lintas
exchange4media Staff Jul 8, 2019 12:36 PM
This campaign has performed 71% better than similar campaigns
exchange4media Staff Jun 25, 2019 1:02 PM
At the Bangalore edition of Pitch CMO Summit 2019, Reddy, CEO South Asia, Insights Division, Kantar, delivered a session on ‘Fast Tracking Brands in a Polygamous Age’
exchange4media Staff May 31, 2019 8:53 AM
The campaign, which has been conceptualised by Lowe Lintas, captures emotions that run across a customer’s mind at a Tanishq store
exchange4media Staff May 18, 2019 8:39 AM
