We take a look at how brands have connected with their online audience on International Men’s Day

Shreshtha Verma Nov 19, 2019 3:42 PM

The size of the account is believed to be approximately Rs 40 crore

Neeta Nair Oct 31, 2019 8:43 AM

Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season

exchange4media Staff Oct 30, 2019 8:50 AM

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group

exchange4media Staff Oct 18, 2019 3:46 PM

Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations

exchange4media Staff Oct 12, 2019 12:02 PM

Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women

exchange4media Staff Sep 16, 2019 2:53 PM

The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

exchange4media Staff Sep 3, 2019 1:42 PM

Conceptualized by WYP Brand Solutions, the campaign aims to highlight the responsible and sustainable business practices employed by the brand

exchange4media Staff Aug 7, 2019 1:08 PM

The commercial for Tanishq’s new Ahalya collection has been conceptualised by Lowe Lintas

exchange4media Staff Jul 8, 2019 12:36 PM

This campaign has performed 71% better than similar campaigns

exchange4media Staff Jun 25, 2019 1:02 PM

At the Bangalore edition of Pitch CMO Summit 2019, Reddy, CEO South Asia, Insights Division, Kantar, delivered a session on ‘Fast Tracking Brands in a Polygamous Age’

exchange4media Staff May 31, 2019 8:53 AM

The campaign, which has been conceptualised by Lowe Lintas, captures emotions that run across a customer’s mind at a Tanishq store

exchange4media Staff May 18, 2019 8:39 AM

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand

Simran Sabherwal May 15, 2019 9:03 AM

The collection has introduced a line of medallions, which contain design of individual zodiac constellations 

exchange4media Staff Apr 30, 2019 1:33 PM

Gift card industry stalwarts take part in third edition of Gift Card Conclave conducted by Qwikcilver Solutions 

exchange4media Staff Apr 29, 2019 4:25 PM

Starting with Akshaya Tritiya, Nayanthara will regularly feature in all ad campaigns, print, outdoor and TVC

exchange4media Staff Apr 15, 2019 4:59 PM

Swayahm’s communication campaign showcases actor Deepika Padukone reminiscing about her various milestones, while going through her keepsake box

exchange4media Staff Apr 9, 2019 2:04 PM

Tanishq is implementing MirrAR, an Augmented Reality software platform in collaboration with StyleDotMe

exchange4media Staff Feb 13, 2019 6:47 PM

Jewellery maker showcases its successful journey over the last decade 

exchange4media Staff Jan 22, 2019 1:24 PM

From Tanishq to Coca-Cola, Oppo and Axis Bank, the Bollywood star has been the face of several big brands

Anjali Thakur Jan 5, 2019 9:03 AM