tanishq
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Shyamala Ramanan, Business Head, Mia by Tanishq, says the brand is seeing rising demand for everyday jewellery, particularly among younger consumers who view jewellery as extension of personal style
Sunidhi Vijay Mar 10, 2026 9:46 AM
Mia also unveiled ‘Bee My Valentine’, a collection inspired by the subtle romance of nature’s most enduring symbols
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
Ajay Maurya, Head–Category & Marketing at Mia by Tanishq, on the evolution of workwear jewellery to ‘life jewellery’, and how digital, omnichannel, culture-led storytelling are shaping the future
Simran Sabherwal Jan 13, 2026 9:10 AM
As we wrap up the second week of 2026, we look back at the brand campaigns that stood out this week
Aryendra Khan Jan 10, 2026 8:06 AM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
Conceptualised by Social Panga and produced by The Yellow Shutter, this film captures the collective artistry of India’s jewellery makers
e4m Staff Aug 14, 2025 6:13 PM
Conceptualised by Talented, the film explores the layered dynamic between siblings
From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints of space and time
Chehneet Kaur Jul 25, 2025 8:51 AM
The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
e4m Staff May 6, 2025 12:17 PM
Pelki Tshering, Chief Marketing Officer, Tanishq, was honoured with the CMO Growth Award at the Laqshya Pitch Best CMO Awards 2025
e4m Staff Mar 22, 2025 10:05 AM
Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of life and cross-learnings from the wider Titan Company
Simran Sabherwal Mar 12, 2025 9:04 AM
From Axis Bank’s Shefali Shah spot to Tanishq’s celebration of choices, a look at Women’ Day brand campaigns that caught our eye
Soumya Gawri Mar 8, 2025 8:49 AM
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
The soundtrack by Ankur Tewari encapsulates the essence of the modern Indian bride
e4m Staff Feb 27, 2025 5:53 PM
‘Not Just Another Day’ campaign is a series of 5 digital films for Valentine’s Day 2025
e4m Staff Feb 13, 2025 5:27 PM
Pelki Tshering, CMO of Tanishq, shares insights into the brand’s marketing efforts to build customer confidence in natural diamonds
Jagruti Verma Feb 11, 2025 9:22 AM
As the year draws to a close, we look back at the last set of ads in 2024
Soumya Gawri Dec 28, 2024 8:02 AM
Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds
e4m Staff Dec 26, 2024 4:55 PM
A true iconoclast, Zeenat Aman is revolutionizing the world of influencer marketing, just as she transformed Indian cinema decades ago
Shalinee Mishra Oct 23, 2024 8:56 AM
The ad film, conceptualised by Lowe Lintas and directed by Mira Nair, honours women who wear many crowns
e4m Staff Oct 10, 2024 12:38 PM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM
The collaboration will combine Tanishq's deep understanding to Indian market with De Beer's expertise in the diamond category
e4m Staff Aug 28, 2024 2:44 PM
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
Chehneet Kaur Aug 13, 2024 9:21 AM
Releases campaign 'Dekhna Hai Toh Khel Dekho' celebrating talent over stereotypes
e4m Staff Jul 30, 2024 4:13 PM
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
Chehneet Kaur Mar 1, 2024 11:15 AM
Tanishq’s ‘Aishani’ campaign is conceptualized by Lowe Lintas Bangalore
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
exchange4media Staff Aug 18, 2023 9:18 PM
The campaign has been directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas
exchange4media Staff Aug 17, 2023 3:12 PM
The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity
exchange4media Staff Apr 24, 2023 1:00 PM
The film is a celebration of the brand’s Ugadi collection ‘Vardhini’
exchange4media Staff Mar 21, 2023 12:28 PM
The jewellery brand has come on board as the principal sponsor
exchange4media Staff Mar 10, 2023 1:11 PM
Tanishq and Talented, along with Superfly Films, have come together to remind everyone that before she’s a superwoman, she’s human. And it’s human to struggle and to fail
exchange4media Staff Mar 7, 2023 10:00 AM
We look back at campaigns that were appreciated on various fronts this year
Tanzila Shaikh Dec 30, 2022 8:59 AM
The campaign is part of the brand's Marriage Conversations initiative
exchange4media Staff Nov 26, 2022 9:01 AM
Industry leaders say they are confident of making record sales; go all out with promotions and offers
Nilanjana Basu Oct 21, 2022 8:49 AM
The 3D experience has been crafted by Inventech from the Laqshya Media Group
exchange4media Staff Oct 20, 2022 2:13 PM
The ‘#ThisIsMe’ campaign is conceptualised by Famous Innovations
exchange4media Staff Oct 11, 2022 4:10 PM
