Women's Day 2025: Brands celebrate strength & success

Every year, brands line up to celebrate the spirit, strength, and stories of women. But in the sea of tokenism and cliches, a few ads manage to hit the right note—bringing us narratives that feel fresh, real, and empowering. 

Here's our pick of the Women's Day 2025 ads that stood out, whether by sparking conversations, tugging at heartstrings, or just making us say, "Finally, someone said it!"

Axis Bank | "A Women's Bank Account Made By Listening To Women" ft. Shefali Shah

Axis Bank collaborated with acclaimed actress Shefali Shah to introduce a banking solution tailored specifically for women. By actively listening to women's financial needs and aspirations, Axis Bank designed an account that offers personalized services, ensuring that women feel valued and understood in their financial journeys.

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Mahindra | #SheIsOnTheRise ft. Gul Panag

Mahindra's #SheIsOnTheRise campaign features multifaceted personality Gul Panag, celebrating women who are breaking barriers in traditionally male-dominated fields. The ad showcases stories of women achievers, aligning with Mahindra's commitment to empowerment and progress.

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Godrej | #SheForShe

Godrej's #SheForShe campaign focuses on the power of female solidarity. The ad portrays women supporting each other's ambitions and dreams, emphasizing that collective strength leads to individual success. The campaign beautifully captures the essence of women uplifting women, promoting a culture of mutual support and encouragement.

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Infosys | #ThriveAtInfosys

Infosys released a series of ads under the #ThriveAtInfosys banner, showcasing initiatives aimed at fostering a supportive environment for women in technology. The ads highlight mentorship programs, flexible work arrangements, and leadership opportunities designed to help women thrive in their careers.

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Myntra | "No Judgement" ft. Archana Puran Singh

Myntra's "No Judgement" campaign features the vivacious Archana Puran Singh, encouraging women to embrace their personal style without fear of societal judgments. The ad promotes body positivity and self-expression, urging women to wear what makes them feel confident.

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Tanishq | "Celebrating Her Choice"

Tanishq's campaign, "Celebrating Her Choice," honors women who make bold decisions in their personal and professional lives. The ad showcases diverse stories of women choosing paths that defy societal expectations, symbolized by Tanishq's elegant jewelry pieces.

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Barbie | "You Can Be Anything" ft. Neeti Mohan, Harmanpreet Kaur and others

In celebration of International Women's Day, Mattel's Barbie launched a campaign featuring Indian singer Neeti Mohan alongside other inspiring Indian women. Through this initiative, Barbie reinforces its "You Can Be Anything" message, encouraging young girls to pursue their dreams without limitations. 

Swiggy | "Bill Ladke Ko Kyun Diya?" ft. Agsyworld

Swiggy's innovative rap campaign features artist Agsyworld addressing the common stereotype of men being handed the bill at restaurants. The catchy rap questions traditional gender roles and promotes equality, resonating with a younger, progressive audience.

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Prega News | "She Can Carry Both"

Prega News' Women's Day campaign touches upon the beautiful concept of women who try as role models. To not expect women to be perfect beings at all times, but celebrate the ones who try to balance both.

Luminous | "Papa Se Help Nahi Li"

Luminous India's campaign showcases a child trying to convince her whole school that, her father didn't help her on a school project, but no one believes her. Then it is revealed that no one asked if her mother helped. Showing a deeprooted Intelligence is associated with men gender norm that the ad tries to shatter.

ITC

This International Women’s Day, ITC launches the #HerStory campaign—a testament to its unwavering focus on Nari Shakti (women’s power) as a catalyst for socio-economic progress. From laboratories to rural landscapes, factory shop floors to corporate roles, ITC’s #HerStory campaign amplifies the voices of women who have broken barriers and reshaped industries through their resilience, skills, and leadership.

MG Motors India

On the occasion of International Women's Day, MG Motors India has come up with a campaign - #SochBadlo - with the focus being on how women can handle issues that traditionally have always been handled by men. In the brand film, a woman is shown fixing her flat tyre while she has always been assisted by the women in her life for such chores.

DCM Shriram

On the occasion of International Women’s Day, DCM Shriram Ltd., a leading conglomerate with a legacy of innovation and inclusivity, is proud to announce the launch of its inspiring film, 'Not an Experiment'.

Shell Advance India | "Rukna mushkil hai" ft. Chennai’s Woman Mechanic

Shell Advance India's "Rukna mushkil hai" campaign features the inspiring journey of a woman mechanic from Chennai. The film highlights her challenges and triumphs in a male-dominated field, embodying the spirit of perseverance and breaking stereotypes.

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Jeevansathi.com | "Women In Love" (Poproads)

Jeevansathi.com's "Women In Love" campaign, produced by Poproads, portrays women as these beings that also need the care and support they so easily lend to people. How being nurtured and taken care for women, tend to be relaxed and happier and how a companion should help them, be their best version and not hold them back.

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