Pallavi Chakravarti: A creative leader set to make advertising great again

This Women's Day, we get to know more about Fundamental’s Pallavi Chakravarti who believes creativity in advertising is a basic need and not an indulgence

by e4m Staff
Published: Mar 7, 2025 8:11 AM | 1 min read

Pallavi Chakravarti, Founder and Chief Creative Officer at Fundamental, is an influential and dynamic force in the advertising world. With two decades of experience, Pallavi has built a reputation for delivering award-winning creative solutions that challenge the status quo and drive meaningful change. As a leader and visionary, she leverages a mix of creativity and strategic thinking to help brands stand out and resonate with their audiences in innovative ways.

Before becoming a founder in 2023, Pallavi held key leadership positions at some of India’s most prominent agencies. As Creative Head - West at DDB Mudra Group, she led high-impact campaigns that helped brands connect with audiences in fresh, relevant ways.

Prior to that, as Executive Creative Director at Taproot Dentsu for nearly a decade, Pallavi honed her expertise, creating compelling narratives for iconic brands while fostering a culture of creativity within the agency. Her work at Grey Group and JWT further solidified her position as a trailblazer, with campaigns that stood out for their creativity and commercial effectiveness.

Pallavi’s career has been a constant evolution of creative excellence. She has led creative and strategic campaigns for brands such as Marico's Set Wet, Unilever, J&J, P&G, Diageo, Star Sports, Cipla, Myntra, Meesho, Acko, Aquaguard, Uber, Instagram, Pepsi, McDonald's, The Times of India, and more.