fundamental
Campaigns from Leo India, Ogilvy Bangalore, Enormous and Fundamental help India add five more shortlists
e4m Staff Jun 23, 2026 3:44 PM
This Women's Day, we get to know more about Fundamental’s Pallavi Chakravarti who believes creativity in advertising is a basic need and not an indulgence
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Neeta Nair Aug 9, 2024 8:27 AM
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
e4m Staff Aug 1, 2024 10:44 AM
Parle Products has launched 5 short commercials conceptualised by Fundamental that aim to highlight the company's wide range of products
e4m Staff Mar 28, 2024 2:25 PM
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
exchange4media Staff Jun 6, 2023 12:25 PM
The art-copy duo have worked on a bouquet of reputed brands including Uber, Meesho, MPL, Facebook, Discovery, McDonald’s, Cinthol, Parle Agro and Asian Paints
exchange4media Staff May 22, 2023 1:41 PM
The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively
Neeta Nair Mar 2, 2023 8:43 AM