Conceptualized by Taproot Dentsu, the campaign features four short films

exchange4media Staff Dec 7, 2020 4:46 PM

#WalkInWithJohnnie aims to inspire consumers to responsibly return to their favourite bars

exchange4media Staff Nov 24, 2020 1:06 PM

The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

The commercials depict conversations in a lighter vein and capture the essence of gaming and winning on the MPL app

exchange4media Staff Jun 24, 2020 2:19 PM

Directed and produced by Equinox Films, the video was scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu

exchange4media Staff May 24, 2020 6:00 PM

Industry experts say this Ramadan, brands need to adapt fast as the situation presents an opportunity for them to play a real role here

Misbaah Mansuri May 1, 2020 8:58 AM

The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics

exchange4media Staff Dec 2, 2019 12:48 PM

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh Apr 2, 2019 8:52 AM

On International Women's Day, business leaders tell us how the role of women has changed over the last decade, the challenges women face in the professional space and more.

exchange4media Staff Mar 8, 2019 9:12 AM

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas Jun 11, 2018 8:28 AM

Conceptualised by Taproot India, the four-film campaign seeks to enhance luggage brand's current global positioning of young, international and colourful

exchange4media Staff May 3, 2014 11:05 AM

Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide

exchange4media Staff Sep 28, 2012 7:59 PM

Chakravarti has been roped in as Associate Creative Director. Her last stint was with Grey Worldwide

exchange4media Staff Sep 28, 2012 7:59 PM