Shilpi Kapoor: A visionary marketing leader acing brand growth at scale

With a career spanning over 20 years, Shilpi has developed a remarkable reputation for leading impactful campaigns and creating customer-centric marketing strategies for some of the world’s leading brands. She has worked across multiple sectors, including automotive, financial services, and technology, driving strategy and results by harnessing the power of data analysis and deciphering the customer pulse.

Shilpi’s career trajectory has seen her shape the success of prominent brands such as Renault India, American Express, and Airtel Payments Bank. She is best known for her role in the high-impact Renault KWID launch, which became one of India’s most successful automotive campaigns. 

Shilpi Kapoor, Chief Marketing Officer at Airtel Payments Bank, has also led transformative marketing efforts at American Express, creating strategies that delivered measurable results in customer engagement, brand loyalty, and market share growth.

She champions the power of digital marketing and data analytics to inform decisions, drive engagement, and build stronger connections between brands and consumers. Her approach is rooted in the conviction that impactful marketing is not only about creativity but also about measurable results that align with a brand’s objectives.

As the Chief Marketing Officer at Airtel Payments Bank, Shilpi continues to redefine the way brands connect with their customers, leveraging innovative digital solutions to enhance customer acquisition and retention. Her leadership at Airtel has been instrumental in expanding the brand’s digital footprint and driving customer trust and loyalty.

Shilpi’s career serves as a testament to her unwavering commitment to excellence and growth. Her enthusiasm is fuelled by opportunities for scale-up, her passion for digital marketing, and the excitement of driving the success of new brand launches.