Mattel had approached the court stating that the defendant was using marks such as ‘Barbie Enterprises’, ‘Barbie Kitchen’ and ‘Barbie Catering’ 

e4m Staff Oct 1, 2025 12:05 PM

In India, Mattel has launched its Inspiring Women collection, celebrating the tennis champion’s achievements both on and off the court

e4m Staff Aug 18, 2025 2:44 PM

As per reports, the designer duo known for specially curated Barbie dolls inspired by pop culture, were killed in a car collision in Italy 

e4m Desk Jul 30, 2025 10:49 AM

From Axis Bank’s Shefali Shah spot to Tanishq’s celebration of choices, a look at Women’ Day brand campaigns that caught our eye

Soumya Gawri Mar 8, 2025 8:49 AM

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations

Soumya Gawri Nov 8, 2024 9:09 AM

By integrating local elements into their marketing strategies, companies like Coca-Cola, Cadbury, and Realme are not just selling products but also fostering emotional connections

Soumya Gawri Oct 16, 2024 9:12 AM

Berta will join Pandora in November and relocate to Copenhagen

e4m Desk Oct 4, 2024 11:29 AM

Mattel India has launched a new campaign film ‘You Can Be Anything’ as part of the brand's year-long 65th anniversary

e4m Staff Sep 26, 2024 2:02 PM

The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland

Tanzila Shaikh Nov 4, 2023 10:18 AM

Customers can rent and watch Barbie starting today and Meg 2: The Trench starting September 18

exchange4media Staff Sep 12, 2023 4:31 PM

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Tanzila Shaikh Aug 9, 2023 9:17 AM

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers

Shantanu David Aug 3, 2023 9:02 AM

Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it

exchange4media Staff Jul 24, 2023 10:02 AM

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

Chehneet Kaur & Nilanjana Basu Jul 19, 2023 8:59 AM