Nidhi Rastogi: Steering UNIQLO's expansion strategy in India
Nidhi Rastogi, Marketing Director, UNIQLO India, was awarded the CMO Growth Award at Laqshya Pitch Best CMO Awards 2025
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Published: Mar 22, 2025 10:04 AM | 1 min read
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The Laqshya Pitch Best CMO Awards 2025 saw several marketers being awarded for their innovative, creative and outstanding work. One such leader, who was awarded The CMO Creator Ecosystem Award, was Nidhi Rastogi, Marketing Director at UNIQLO India.
She has been leading the brand's marketing efforts since May 2023. Rastogi plays a crucial role in UNIQLO's expansion strategy in India, overseeing the launch of new stores and managing the brand's marketing across various channels.
Under Rastogi, UNIQLO has emphasized its commitment to owning the customer experience, which is reflected in the brand's decision to avoid e-commerce marketplaces and focus on its own platforms.
She has been instrumental in implementing celebrity partnerships, including collaborations with Katrina Kaif, Kareena Kapoor Khan, and Sidharth Malhotra. Rastogi received the CMO Creator Ecosystem Award.
The Laqshya Pitch Best CMO Awards celebrated game-changers in the marketing industry for their outstanding works. The awards ceremony was graced by distinguished leaders, industry titans and experts from the advertising, marketing and media world.
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