uniqlo

Why fashion brands are going beyond discounts for this year’s ‘end of season sale’

Fashion Brands Rethink Summer Sales with Emotional Storytelling?blur=25

Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers

Shalinee Mishra Jun 8, 2026 9:14 AM

Publicis, Hashtag Orange lead race for Uniqlo India media mandate

Publicis, Hashtag Orange, Uniqlo India?blur=25

The Japanese apparel major had, in January, invited agencies to pitch for its media business

Imran Fazal Apr 10, 2026 9:47 AM

Hit or Miss: The week in ads

Kajaria?blur=25

From cultural metaphors to humorous dramatisations, this week's campaigns span categories but share one thread: storytelling that earns attention

Aryendra Khan Mar 21, 2026 8:39 AM

UNIQLO India brings Jasprit Bumrah as brand endorser

Uniqlo?blur=25

Partnership kicks off with the launch of a new campaign with the cricketer

e4m Staff Mar 17, 2026 12:40 PM

Uniqlo India puts media account up for pitch

Uniqlo?blur=25

The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India

e4m Staff Jan 15, 2026 8:58 AM

Kareena Kapoor Khan stars in UNIQLO’s new Fall/Winter 2025 campaign

Kareena Kapoor Khan x UNIQLO?blur=25

The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story

e4m Staff Nov 11, 2025 5:34 PM

UNIQLO teams up with Rahul Dravid for ‘Everyday Wear for Mr. Dependable’ campaign

UNIQLO x Rahul Dravid?blur=25

The campaign highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life

e4m Staff Aug 18, 2025 12:28 PM

UNIQLO partners with PrsmX to launch linen collection via CTV-led omnichannel strategy

PrsmX x UNIQLO?blur=25

UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women among its digital audience in 6 major Indian geos

NATIVE CONTENT Jul 25, 2025 1:22 PM

Nidhi Rastogi: Steering UNIQLO's expansion strategy in India

Nidhi Rastogi, UNIQLO, Laqshya Pitch Best CMO Awards 2025?blur=25

Nidhi Rastogi, Marketing Director, UNIQLO India, was awarded the CMO Growth Award at Laqshya Pitch Best CMO Awards 2025 

e4m Staff Mar 22, 2025 10:04 AM

‘Winters, Arigato festival & Black Friday to skew Uniqlo India’s marketing spends’

Uniqlo India Nidhi Rastogi?blur=25

Nidhi Rastogi, Head of Marketing at Uniqlo India, shares with e4m the strategy behind opening a new Mumbai store, consumer behaviour shifts, new clothing categories and more

Chehneet Kaur Nov 29, 2024 1:33 PM

UNIQLO unveils Kareena Kapoor Khan and Sidharth Malhotra as new faces

UNIQLO Kareena Kapoor Khan Sidharth Malhotra?blur=25

The 30-second campaign films highlight Kareena and Sidharth incorporating UNIQLO’s winter essentials into their everyday lives

e4m Staff Oct 8, 2024 11:25 AM

Clare Waight Keller appointed UNIQLO Creative Director

Clare Waight Keller UNIQLO?blur=25

Clara Waight Keller joined UNIQLO in September 2023

e4m Staff Sep 4, 2024 12:46 PM

UNIQLO appoints Paulene Ong as Marketing Director for Singapore

Paulene Ong?blur=25

Prior to this, Paulene Ong was with Unilever for over 2.5 years

e4m Desk Aug 22, 2024 11:38 AM

Katrina Kaif welcomes the season of linens in Uniqlo's summer campaign

Katrina Kaif Uniqlo ad?blur=25

The apparel retailer has announced the launch of its 2024 Spring/Summer campaign with brand ambassador Katrina Kaif at its helm

e4m Staff Mar 14, 2024 1:05 PM

Katrina Kaif is UNIQLO's first Indian ambassador

UNIQLO?blur=25

The Japanese company aims to leverage India's expanding fashion market with this association

e4m Staff Sep 26, 2023 11:59 AM