PM Modi praises bhajan clubbing, says it is ‘no less than global concerts’

The "bhajan clubbing" trend has been gaining traction among young Indians, especially Gen Z, and it recently got a notable shoutout from Prime Minister Narendra Modi in his latest Mann Ki Baat episode.

PM Modi highlighted how the youth are redefining their devotion by mixing traditional bhajans with a modern concert setting. He found it to be "spirituality and modernity blending beautifully," saying that these events are "no less than global concerts" in terms of their reach and appeal. He appreciated the trend for being able to reach a huge audience, maintaining the sanctity of the bhajans, and bringing the youth towards their cultural roots in a new way, effectively making spiritual events into fun-filled events with lights, sound, singing and dancing.

He noted, “It is heartening to see that the dignity and purity of bhajans are maintained. Devotion is not taken lightly; neither the decorum of words nor the emotion is compromised. The stage may be modern, the musical presentation may be different, but the core spirit remains the same, a constant flow of spirituality is felt there.”

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So, what is Bhajan Clubbing?

Bhajans and kirtans have long been the soul of Indian culture, evolving across eras, and today's generation is adding its own vibrant expression.

At its core, bhajan clubbing involves remixing and performing classic devotional songs (bhajans) in club-like settings including, DJ beats, light show, immersive sound, which are often held in auditoriums or open spaces and not in temples.

It's not about "clubbing" in the nightlife sense; it typically avoids alcohol and it's more like a spiritual rave or mindful dance party, where participants seek upliftment through music and shared faith. The focus remains on communal singing, chanting, and emotional connection. 

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These events have drawn massive crowds in cities like Mumbai, Delhi, and Bengaluru, with viral videos showing packed venues where people sway, chant, and dance under colourful lights to remixed or upbeat bhajans. 

Everything can be commercialized, including bhajans.

You already have Gen Z "Bhajan clubbing" now.

The day is not far when you will have people twerking to dance hall remixes of Vande Mataram and Vaishnava Jana To. https://t.co/5alrvRsWx4 pic.twitter.com/AnRdQkOZSy

— do'o kappa (@viprabuddhi) December 15, 2025

Social media Amplified the trend

Social media platforms have been instrumental in giving the bhajan clubbing trend a boost from being a niche event in urban areas to becoming a topic of discussion on a larger scale.

Many users have welcomed it as a reflection of how spirituality, wellness and community are intersecting in modern urban life. Some have described bhajan clubbing as an alternative to conventional nightlife, one that offers energy and connection without excess. 

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Now that the trend has been recognised by the PM himself, it is all set to become the next big thing, where viral videos inspire more events, more attendance, and even more content, transforming a niche trend into a Gen Z-led movement that's hard to ignore.

Users are sharing clips of packed events and celebrating how it makes spirituality accessible with comments like, “Bhajan Clubbing and Bhajan Jamming - What our Gen Z needs right now!”

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Comments like "This is how faith evolves-fun, inclusive, and rooted" or "Proud of our youth keeping traditions alive in fresh ways" are common.

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The trend reflects a broader shift: younger generations aren't abandoning tradition but adapting it, making devotion fun, social, and Instagram-worthy without diluting its meaning. PM Modi's endorsement has clearly boosted visibility, sparking more conversations about how faith fits into modern India.